Dyn and ProSiebenSat.1 extend cooperation and further expand partnership
Cologne/Unterföhring, February 2, 2026. Dyn Media and ProSiebenSat.1 are extending their partnership, which has been in place since summer 2023, by two years and intensifying their cooperation. ProSiebenSat.1 marketer Seven.One Media will remain the central point of contact for advertising customers and media agencies for classic reach sales of commercials and special forms of advertising on the Dyn streaming platform. In addition, Studio71, ProSiebenSat.1's YouTube marketer, will continue to be responsible for monetizing the content of Dyn's YouTube channels. Cooperation with the ProSiebenSat.1 competition platform Gewinnarena will also continue.
A novelty of the extended partnership is the introduction of two new forms of advertising: pre-rolls and exclusive single spots. These expand the existing portfolio of L-frames and classic advertising blocks for live and VoD content, opening up additional high-visibility advertising space for brands in the premium sports environment. In addition, L-frames will soon also be available for display via Seven.One Media's ad server.
Dyn Media continues to focus on sponsorships and deep integrations with its own in-house expertise in order to attract selected brand partners as presenters for competitions or its own formats. The extension of numerous partnerships and new, in some cases cross-sport collaborations for the current season underscore the continuing high level of interest in sports-related advertising opportunities.
Beyond the marketing partnership, the "FAST channel “Dyn Sport Mix" has been available on the Joyn streaming platform since summer. Users have free access to a varied sports program around the clock, including handball, basketball, table tennis, hockey and volleyball.
Max Ehrhardt, Chief Revenue & Marketing Officer Dyn Media: "The extension of our partnership with Seven.One Media is a key component of our sales strategy. Together, we create high-quality reach for advertising customers in a dynamic, emotional sports environment and develop innovative advertising formats that effectively anchor brands in live broadcasts and on- demand content. The partnership underscores Dyn's growing relevance as a sports streaming platform in the German advertising market."
Markus Messerer, Chief Operating Officer and Managing Director of Seven.One Media: "High-quality sports environments in streaming are more in demand than ever among our advertising customers – which is why Dyn and Seven.One Media are such an excellent team! The extension and expansion of our partnership is a win-win for everyone involved: for advertising customers, who can book high streaming reach in attractive sports environments such as handball, basketball and table tennis in combination with our entertainment environments at Seven.One Media; for Dyn as a platform; and, of course, for us as a marketer!"