MEDIA ACTIVITY GUIDE 2021: MEDIA CONSUMPTION REACHES NEW HIGH FOR THE SECOND YEAR IN A ROW

13 hours of media use daily Trends in 2021: More individual and mass media communication Unterföhring, October 21, 2021: People in Germany are spending more and more time with media. For the second time in a row, media usage has reached a new high following last year's record: Germans (14-69 year olds) spend 13 hours a day on mass and individual communication. This renewed increase in media usage is shaped by two fundamental factors: The growing diversity of offerings and end devices, and the continuing influence of the Corona pandemic. In addition to TV (238 minutes daily in Q1/2021), the Internet (149 minutes) and radio (100 minutes) are the most-used media in Germany. These are some of the results of the MEDIA ACTIVITY GUIDE 2021, with which Seven.One Media annually presents an up-to-date inventory of media use in Germany. The study with all results and background information is available for download here.

Contacts

Daniel Koller

»The silted bottles are a piece of German history.«

In this interview, Daniel Koller, Director Strategy, Content & Creation of Seven.One AdFactory, explains how the idea for the campaign arose, how it was realized at AdFactory’s Creative House and why Flutwein has become a piece of German history.

Artificial Intelligence mady by ProSiebenSat.1

AI solutions from ProSiebenSat.1 Tech Solutions in action

AI is one of the defining topics of our time. At ProSiebenSat.1, we are using the latest technologies to increase our reach and further drive the monetization of our content.

Close your eyes and watch – A blind man entering TV

»Blind and TV go togehter quite well«

Alex is a trainee at ProSiebenSat.1. In the column "Close your eyes and take a look: a blind man at TV", he regularly reports on his special view of the latest news about the company, TV programming or his work.