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AD-HOC DISCLOSURES

Heinrich von Hoessle
Weather targeting makes TV-advertising even more relevant
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Charlotte Potts
»We want to rethink news programs.«
A 60-person in-house newsroom has been established for ProSieben, SAT.1, Kabel Eins and all digital platforms. This will be bundled alongside the existing magazine editorial teams under the umbrella of the Seven.One Entertainment Group.
Daniel Koller
»The silted bottles are a piece of German history.«
In this interview, Daniel Koller, Director Strategy, Content & Creation of Seven.One AdFactory, explains how the idea for the campaign arose, how it was realized at AdFactory’s Creative House and why Flutwein has become a piece of German history.
ParshipMeet Group
A MATCH MADE IN HEAVEN
Whether Parship, ElitePartner and eharmony or MeetMe and LOVOO - the spectrum of the ParshipMeet Group covers the entire spectrum of the online dating market.
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