ProSiebenSat.1 acquires leading games providers
Munich, June 9, 2011. The
ProSiebenSat.1 Group is again expanding its games business. The
company is buying burda:ic, one of the leading European publishers
of free online games, via its subsidiary company ProSiebenSat.1
Digital. burda:ic's "alaplaya" games platform alone is used by
around 7 million players. ProSiebenSat.1 Digital has also acquired
a controlling share in Covus Games. With browsergames.de, the
Berlin company operates an extensive gaming portal with 1.8 million
visitors a month. ProSiebenSat.1 Digital will initially acquire 51%
of the business and the remaining portion will be transferred to
the TV group in 2013.
Thomas Ebeling, the ProSiebenSat.1 Group CEO, said: "The online
games sector is the fastest growing segment in the entertainment
industry worldwide. Our aim is to become one of the top three
providers in Europe, and these acquisitions take us one significant
step closer to achieving it."
Optimal addition to the ProSiebenSat.1 games
portfolio
"The acquisition of burda:ic and browsergames.de is a perfect
addition to the ProSiebenSat.1 games portfolio. alaplaya has a
diverse games portfolio including blockbusters such as S4 League
and ARGO, an international profile and a strong technical platform"
says Arnd Benninghoff, CEO at ProSiebenSat.1 Digital. "This will
enable ProSiebenSat.1 Digital to license games in the future
itself, and its marketing power makes it an attractive partner for
both German and international games developers. We can use our
stake in the leading online games portal in Germany,
browsergames.de, to expand our portal portfolio with attractive
online gaming content. We will also therefore significantly
increase our scope and distribution strength, making us an even
more appealing co-operation partner for both new and existing
collaborators. The boost to our online marketing power from these
acquisitions will enhance our leading position in games marketing
on European TV."
ProSiebenSat.1: Five years of success in the games
business
ProSiebenSat.1 Digital has been active for over five years in
the online games sector. With the two online gaming portals
SevenGames.de and SAT1Spiele.de, the digital entertainment company
of the TV group serves the two most profitable target groups in the
German market. While SevenGames.de is primarily targeted at core
gamers, generally young males who are regular players of online
games, those who surf and play on SAT1Spiele.de are mainly casual
gamers, i.e. female users over 30 years of age. With its portals,
the entertainment company can promote both digital distribution of
its own games and online games of various partners, such as
Bigpoint, TravianGames and king.com. The ProSiebenSat.1 Digital
games portfolio has featured three popular Europe-wide proprietary
licences since 2009: the fantasy MMORPG
(Massively-Multiplayer-Online-Role-Playing-Game) "Maestia", the 2D
MMORPG "WonderKing" and the racing MMO "Drift City". "Maestia" has
been available since the beginning of November 2010 and has well
over 800,000 registered players.
Online and browser games represent the strongest growth markets
in the games industry. According to a recent survey by the
Gesellschaft für Konsumforschung (GfK) [German consumer research
company] for the Bundesverband Interaktive Unterhaltungssoftware
e.V. (BIU) [German Association for Interactive Entertainment
Software], in 2010 nearly one out of four Germans over 10 years of
age played games on the Internet. The number of Internet gamers
rose by 17% to 14.5 million compared to the previous year. The
revenue from Internet games in Europe is approx. €2.6 billion; an
increase of 10% compared to the previous year.
Parklane Capital acted as Financial Advisor to ProSiebenSat.1
Digital in both transactions.
About ProSiebenSat.1 Digital
ProSiebenSat.1 Digital (formerly SevenOne Intermedia) is
responsible for the online, video and games business and the
strategic sectors in close collaboration with the core TV business,
such as Mobile and HbbTV. In the online video sector, the company
includes broadcasting sites such as ProSieben.de and SAT1.DE as
well as the video community MyVideo.
About burda:ic & alaplaya
burda:ic GmbH is a leading publisher of free online games
targeted mainly at Europe and North America, with its head office
in Munich. The company markets and operates Massively Multiplayer
Online Games (MMOG) such as ARGO, S4 League and Florensia. The
company's innovative alaplaya games platform alone has around 7
million registered users.
About Covus
Amongst other things, Covus Games GmbH runs successful
online games portals such as www.browsergames.de,
www.browsergamez.com, www.browsergames.pl and
www.browsergames.co.uk. Covus Games also offers consultancy
services for the development and marketing of online games. Covus
Games not only works closely with top international companies in
the industry, but also offers a platform to young start-up
companies to market their innovative products effectively.
Contact:
Julian Geist
Spokesman
ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Tel. +49 [89] 95 07-11 51
Fax +49 [89] 95 07-911 51
E-mail:
Julian.Geist@ProSiebenSat1.com
Marcus Prosch
Head of Communicaton Sales & Diversification
ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Tel. +49 [89] 95 07-8920
Fax +49 [89] 95 07-98920
E-mail:
Marcus.Prosch@ProSiebenSat1.com
Press Release online:
www.ProSiebenSat1.com