ProSiebenSat.1 acquires majority stake in SMARTSTREAM.TV ad exchange platform
Munich, July 29, 2015. ProSiebenSat.1 Digital
has acquired a majority stake in SMARTSTREAM.TV, an automated
trading platform for digital video advertising. With more than 300
million video views per month, SMARTSTREAM.TV is one of the largest
providers of video advertising space in Germany and Europe. The
broadcast group has held a 25% share in the company since the end
of 2013, and that stake will now increase to 80%. The agreement is
subject to approval by the relevant antitrust authorities.
Dr. Christian Wegner, Member of the Executive Board
ProSiebenSat.1 Group, said: "With annual growth rates approaching
50%, the German programmatic advertising market has demonstrated
highly dynamic development. SMARTSTREAM.TV supplements our latest
investment in Virtual Minds*. Both companies are a perfect fit and
will help us to compete in the 21st century."
"For us, the ProSiebenSat.1 Group is the best possible partner
to help us to continue to promote the topics of multiscreen moving
image advertising, real-time advertising, and targeted advertising.
Our intensive and successful cooperation in recent years has more
than confirmed our assessment in this regard," remarks Dr. Robert
Mayer-Uellner, founder of SMARTSTREAM.TV
*see Press Release dated 6/30/2015
About ProSiebenSat.1 Digital
ProSiebenSat.1 Digital is responsible for the online and video
business as well as the strategic areas closely connected to the
core TV business, such as mobile and HbbTV. In the online area, the
company bundles broadcaster sites such as ProSieben.de, SAT1.de,
kabeleins.de, and sixx.de, as well as the MyVideo video
community.
Ansprechpartner:
Marcus Prosch
Medienallee 7
D-85774 Unterföhring
Tel. +49 [89] 95 07 - 8920
Fax +49 [89] 95 07 - 8923
Marcus.Prosch@prosiebensat1.com