ProSiebenSat.1 acquires majority stake in SMARTSTREAM.TV ad exchange platform

Munich, July 29, 2015. ProSiebenSat.1 Digital has acquired a majority stake in SMARTSTREAM.TV, an automated trading platform for digital video advertising. With more than 300 million video views per month, SMARTSTREAM.TV is one of the largest providers of video advertising space in Germany and Europe. The broadcast group has held a 25% share in the company since the end of 2013, and that stake will now increase to 80%. The agreement is subject to approval by the relevant antitrust authorities. Dr. Christian Wegner, Member of the Executive Board ProSiebenSat.1 Group, said: "With annual growth rates approaching 50%, the German programmatic advertising market has demonstrated highly dynamic development. SMARTSTREAM.TV supplements our latest investment in Virtual Minds*. Both companies are a perfect fit and will help us to compete in the 21st century." "For us, the ProSiebenSat.1 Group is the best possible partner to help us to continue to promote the topics of multiscreen moving image advertising, real-time advertising, and targeted advertising. Our intensive and successful cooperation in recent years has more than confirmed our assessment in this regard," remarks Dr. Robert Mayer-Uellner, founder of SMARTSTREAM.TV *see Press Release dated 6/30/2015 About ProSiebenSat.1 Digital ProSiebenSat.1 Digital is responsible for the online and video business as well as the strategic areas closely connected to the core TV business, such as mobile and HbbTV. In the online area, the company bundles broadcaster sites such as ProSieben.de, SAT1.de, kabeleins.de, and sixx.de, as well as the MyVideo video community. Ansprechpartner: Marcus Prosch
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