ProSiebenSat.1 Group Expands Further on the Internet / Invests in Lokalisten Social Network

Munich, October 17, 2006. The ProSiebenSat.1 Group is expanding even further on the Internet. Germanys leading commercial TV corporation has acquired a 30 percent interest in Lokalisten media GmbH, which operates Lokalisten.de, one of Germanys leading social networks. Following the takeover of MyVideo as a platform for user-generated content this past September, lokalisten.de adds a social network to the Groups portfolio.

Lokalisten.de means the ProSiebenSat.1 Group now has a service for the MySpace generation. The social network is an excellent addition to our online world, said ProSiebenSat.1 Media AG CEO Guillaume de Posch. Internet communities reconcile two opposites: they generate the same user figures as mass media, while their pattern of use is individual and interactive. Thats what makes them attractive for a content provider such as the ProSiebenSat.1 Group.

Social networks are Internet platforms where users can interact, pick up information, make new contacts or keep blogs, as well as publish text, images, music and videos. The MySpace social network is now one of the most visited web sites in the United States.

As one of Germanys leading social networks, lokalisten.de currently has about 325,000 members. About half of them log in daily. The site was founded in May 2005, and is regionally oriented. Nearly every German-speaking city has Lokalisten communities who can meet not just in their virtual living room, but at real-live events that they organize together. Among the investors of Lokalisten is the European Founders Fund GmbH, the holding company of Marc, Oliver and Alexander Samwer which supports numerous start-ups in Germany.

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