ProSiebenSat.1 Group launches Red Arrow Entertainment Group

Content house comprising existing production and distribution companies

Growth via international acquisitions, start-ups and creative partnerships

Munich, January 19, 2010. The ProSiebenSat.1 Group today announces the launch of Red Arrow Entertainment Group, a holding company for existing assets as well as a vehicle for international expansion. Founding the new company is part of a broad strategy to expand and strengthen the Groups international production, program distribution and development activities. Red Arrow plans to acquire and launch television production companies across and outside the Groups 12-country footprint and to establish development partnerships with leading creative talent from around the world. Over and above local productions, Red Arrow will be investing in formats and scripted shows with strong international appeal and sales potential.

The ProSiebenSat.1 Groups CEO, Thomas Ebeling, commented: "We believe it is strategically essential to invest in and expand our content creation and distribution activities. With Red Arrow, we have formally established these businesses as key revenue pillars within our Group. We expect Red Arrow and its growing portfolio of assets to provide valuable content to both our own channels and the broader market, and to further diversify the revenue sources of the ProSiebenSat.1 Group."

At launch, Red Arrow assets include several production companies, among them Producers at Work, Magic Flight Film and Redseven Entertainment, the talent agency Redseven Artists, as well as the international program sales house SevenOne International. Recently closed development partnerships with Dick de Rijk and between Redseven Entertainment and Phil Gurin also fall under the Red Arrow umbrella. The Group anticipates the first additions to the portfolio within the next six months.

Led by Group Managing Director Jan Frouman, Red Arrows Munich-based management team includes as Group Directors Jens Richter (International Distribution), Michael Schmidt (Creative Operations & Business Development) and John Jongerden (Finance & Operations). Jongerden, a manager with 20 years experience in the television production business, joined the Group on January 15, 2010. Most recently, he served as a finance and operations advisor to Fremantle Media and the RTL Group. Richter will retain his role as Managing Director of SevenOne International. Frouman will also continue as EVP Group Content Acquisitions at ProSiebenSat.1. For more information about Red Arrow Entertainment Group, please visit www.redarrow.tv

About ProSiebenSat.1
The ProSiebenSat.1 Group is the second-largest broadcasting group in Europe, reaching more than 78 million TV households. Apart from its core business free TV, operating more than 20 free-TV channels supported by advertising revenue in 12 countries, the Group is also active in a number of related industries. It owns numerous Internet brands, has stakes in radio stations, print and New Media companies. The ProSiebenSat.1 Group has over 5,000 employees across Europe. The Company, which is listed in the German MDAX, is headquartered in Unterföhring near Munich.
Contact:
Julian Geist
Group spokesperson

ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Tel. +49 [89] 95 07-11 51
Fax +49 [89] 95 07-911 51

E-mail: Julian.Geist@ProSiebenSat1.com

Press release online:
www.ProSiebenSat1.com

Marie Fabiunke
International Communications

ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Tel. +49 [89] 95 07-11 65
Fax +49 [89] 95 07-911 65

E-mail:
Marie.Fabiunke@ProSiebenSat1.com

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