ProSiebenSat.1 Groups Audience Share Reaches 30.8% in October

Munich, October 31, 2005. In October 2005, the ProSiebenSat.1 Groups four stations matched their high audience shares from the month before. According to weighted preliminary data, Sat.1, ProSieben, Kabel 1 and N24 earned a combined share of 30.8 percent (Sept. 2005: 30.6 percent; Oct. 2004: 30.9 percent). All figures refer to the key 14-to-49 demographic.

Sat.1 had another successful month in October. The Berlin station picked up 0.4 percentage points against the previous October, to reach 12.6 percent. The gain from the month before was 0.2 percentage point (Sept. 2005: 12.4 percent; Oct. 2004: 12.2 percent). The station drew enthusiastic audiences for such feature films as My Big Fat Greek Wedding (20.8 percent) and Pretty Woman (22.8 percent), and TV movies like Die Braut von der Tankstelle (16.6 percent). Established programs like the improv comedy Schillerstrasse (up to 18.3 percent) and the telenovela Verliebt in Berlin (up to 25.8 percent) again scored high with viewers. The second half of the Champions League match between Bayern München and Juventus Turin earned a 23.9 percent share.

ProSieben also gained ground in October. The station increased its market share 0.4 percentage points from the previous month, to 11.8 percent (Sept. 2005: 11.4 percent; October 2004: 12.9 percent). The most successful prime time shows were the blockbuster movies xXx (25.8 percent), Daredevil (24.1 percent) and Minority Report (23.2 percent). Das große ProSieben Tanzturnier earned a 19.2 percent share. The U.S. series Desperate Housewives (as high as 18.7 percent) again brought in audience shares well above average. Stromberg, at 16.9 percent, earned the best share since its debut. The expanded full-hour version of the knowledge magazine Galileo also scored with viewers, earning as much as a 15.0 percent share of the target audience.

The October share of Kabel 1 came to 5.6 percent of the 14-to-49 audience, up 0.3 percentage points from a year earlier (Sept. 2005: 5.8 percent; Oct. 2004: 5.3 percent). Thursday evening has become firmly established as informational magazine night for Kabel 1 viewers: K1 Magazin, K1 Reportage and K1 Doku earned average shares of 6.5 percent in October. Crime Friday brought in an average 7.4 percent share of the target audience, with the series Cold Case, Without a Trace and Missing. But feature films like Nowhere to Run (12.5 percent) and Logans War: Bound by Honor (9.1 percent) also earned large shares.

N24s October share came to 0.8 percent, a gain of 0.3 percentage points against a year earlier (Oct. 2004: 0.5 percent; Sept. 2005: 1.0 percent). Last October was when N24 passed up its competitor n-tv for the first time. Since then, the station has built steadily on that lead. N24 has been the clear leader among German news stations for a full year now.

So once again, the Groups four stations have placed well ahead of the stations marketed by IP. All together, RTL, Vox, Super RTL and n-tv earned a 25.9 percent share (Sept. 2005: 26.4 percent; Oct. 2004: 26.7 percent). RTL, at a 16.4 percent share for October, surrendered a substantial 1.3 percentage points against a year earlier (Oct. 2004: 17.7 percent; Sept. 2005: 16.7 percent). Vox earned 6.4 percent (Oct. 2004: 6.0 percent; Sept. 2005: 6.3 percent). Super RTL came to 2.6 percent (Oct. 2004: 2.6 percent; Sept. 2004: 2.6 percent). News station n-tv earned 0.5 percent, losing 0.3 percentage points from the month before (Oct. 2004: 0.4 percent; Sept. 2005: 0.8 percent). RTL II earned 6.6 percent, a drop of 0.7 percentage points against a year earlier (Oct. 2004: 7.3 percent; Sept. 2005: 6.4 percent).

Source: AGF/GfK, PC#TV / SevenOne Media, all households D + EU, viewers 14-49.

Contact:
Stefanie Prinz
ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Phone +49 (89) 95 07-11 99
Fax +49 (89) 95 07-11 59

email:
Stefanie.Prinz@ProSiebenSat1.com