ProSiebenSat.1 purchases Booming from Holtzbrinck Digital
Unterföhring, April 5, 2012 - The
ProSiebenSat.1 Group has acquired 100 percent of Booming, an agency
in Munich, from Holtzbrinck Digital GmbH. In addition to
specializing in search engine marketing (SEM) and search engine
optimization (SEO), Booming offers a complete digital marketing
portfolio. Andreas Schwabe and Markus Wolfbauer manage the agency's
business activities. The acquisition is subject to approval by the
German Federal Cartel Office.
"Our objective is to identify and develop growth areas beyond
classic TV. Search engine advertising is a fast growing market with
promising prospects for the future. Since a direct relationship
exists between Internet searches and TV, for us the acquisition of
Booming represents the next logical step in the diversification of
our portfolio," comments Christian Wegner, Member of the Executive
Board (New Media & Diversification), about the purchase of the
agency. "At the same time, we are taking SevenVentures to a new
level with this transaction, because we can now offer our
advertisers integrated growth campaigns that revolve around TV as
the leading medium."
Andreas Schwabe, CEO of Booming: "I'm looking forward to
profiting from the ProSiebenSat.1 Group's innovative strength in
the future and expanding Booming's role as an independent agency
with new products and service offerings. In our five-year history,
product innovations have always been key to our success. With the
support of Germany's leading broadcast group, we will be able to
move ahead at an even faster pace."
According to several studies, TV provides the strongest impetus
for Internet searches. In its own study conducted last year, the
ProSiebenSat.1 Group determined that TV has a particularly strong
effect on viewers ages 14 to 19 in triggering Internet searches. A
study by the Bundesverband Digitale Wirtschaft (BVDW) confirms the
positive correlation between television and search engine
advertising.
According to Online Vermarkter Kreis (OVK), a German online
marketing group, keyword advertising generated gross revenues of
approximately 2.1 billion euros in Germany last year - a figure
that represents a growth of eleven percent over the previous year.
For 2011, OVK forecasts additional gross revenue growth of eight
percent to 2.2 billion euros.
Contact:
Marcus Prosch
Director PR
Phone: +49 [89] 95 07-89 20
Fax: +49 [89] 95 07-89 23
marcus.prosch@
prosiebensat1.com