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PRESS RELEASE
Date:
03/25/2025
Keywords:
Commerce & Ventures
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ProSiebenSat.1 sells minority stake in Urban Sports Club to Wellhub

Unterföhring, March 25, 2025. ProSiebenSat.1 Media sells its minority stake in Urban Sports Club to Wellhub. The transaction is part of the acquisition of Urban Sports Club by Wellhub, a leading global corporate wellbeing platform, announced today. With this step, ProSiebenSat.1 consistently pursues its successful media-for-equity strategy and simultaneously focuses on the entertainment business.

Urban Sports Club, founded in 2012, is a leading European platform for sports and wellness. ProSiebenSat.1 acquired a stake in Urban Sports Club in 2021 via SevenGrowth as part of the media-for-equity program and through a direct financial investment. The cooperation with ProSiebenSat.1 has significantly supported the company's growth and strengthened brand awareness through targeted media investments. With media-for-equity, ProSiebenSat.1 invests free advertising time in aspiring e-commerce companies and in return participates in their growth.

Martin Mildner, CFO of ProSiebenSat.1 Media SE: "Urban Sports Club is another example of the success of our media-for-equity approach. The company has benefited considerably from the reach of our channels and our expertise in brand building – and ProSiebenSat.1 is now in turn benefiting from the significant increase in value of our minority stake in just a few years. The proceeds from the sale will strengthen our financial base and help us to further expand our core entertainment business."

Florian Hirschberger, CEO SevenVentures: "In recent years, we have worked very successfully and trustingly with the Urban Sports Club team. Together, we were able to realize multiple successful campaigns and reach many customers by targeting the right audience. This successful development emphasizes the value and effectiveness of TV as a medium and demonstrates the attractiveness of SevenGrowth as a strategic investor in up-and-coming growth companies."

The sale of the minority stake in Urban Sports Club and the recent sales of Verivox and the stake in About You will reduce ProSiebenSat.1 Media SE's net debt by more than EUR 250 million after the closing. This will reduce the pro forma leverage ratio to slightly above 2.4x in 2024.

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Contact
Group Communications
Stefanie Rupp-Menedetter
Spokeswoman / Executive Vice President Group Communications
+49 89 9507-2598
Stefanie.Rupp@ProSiebenSat1.com
Corporate & Business Communications
Martin Kunze
Vice President Corporate & Business Communications
+49 899507-1160
Martin.Kunze@ProSiebenSat1.com
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