de
de
PRESS RELEASE
Date:
09/21/2020
Keywords:
AdTech, Entertainment
LATEST ARTICLES
Press archive
Find all press releases in
Press archive

ProSiebenSat.1 sells myLoc to European Cloud Provider WIIT

Unterföhring/Milan, September 21, 2020. ProSiebenSat.1 Media SE is selling its Virtual Minds subsidiary, myLoc managed IT AG, to the Italian cloud provider WIIT S.p.A. MyLoc focuses on hosting solutions and in 2019 generated revenue of EUR 16 million with EBIT of EUR 4 million. The company’s assets include five data centers with over 2,000 square meters of space at the Düsseldorf headquarters, as well as a business continuity site. With MyLoc the new owner will push forward the internationalization of its services. The sale has a total volume of EUR 50 million. With the sale of MyLoc, ProSiebenSat.1 is rigorously pursuing its strategy of focusing on its core entertainment business. The infrastructure provider MyLoc will thus be hived off from the Virtual Minds technology holding which will now focus even more strongly on its core AdTech expertise. Virtual Minds offers advertisers a comprehensive technology range for booking and playing advertising. Friedrich Thoma, Executive Vice President Group Strategy & Corporate Development ProSiebenSat.1 Media SE: “Over the last few years, the business of MyLoc has developed extremely well. However, with our clear focus on our core entertainment business, we are no longer the best owner for a hosting and infrastructure provider. We have found the ideal buyer for the company with WIIT – who wants to further expand and internationalize the business of MyLoc.” Alessandro Cozzi Chief Executive Officer and Francesco Baroncelli, Chief M&A & Head of New Markets at WIIT: “MyLoc is our first acquisition outside Italy and in a market with very significant potential. This transaction is part of our stated strategy of an IPO and a major step for our growth, following two years of acquisition and consolidation on the Italian market. With MyLoc we are continuing our growth strategy. Alongside continued consolidation in Italy we will also focus on other European countries.”

Contacts
Group Communications
Stefanie Rupp-Menedetter
Spokeswoman / Executive Vice President Group Communications
+49 89 9507-2598
Stefanie.Rupp@ProSiebenSat1.com
Business Communications
Maurice Böhler
Head of Business Communications
+49 89 9507-4139
Maurice.Boehler@seven.one
BACK TO TOP
Daniel Koller
»The silted bottles are a piece of German history.«
In this interview, Daniel Koller, Director Strategy, Content & Creation of Seven.One AdFactory, explains how the idea for the campaign arose, how it was realized at AdFactory’s Creative House and why Flutwein has become a piece of German history.
Germany's next Topmodel
HOW OUR VALUE CHAIN AROUND #GNTM MAKES THE SHOW SUCCESSFUL
"Germany's next Topmodel - by Heidi Klum" has long since been more than just classic TV. In recent years, the TV format has developed into a multimedia brand across all platforms.
Frank Wolkenhauer
Win-Win: How employees and the employer benefit from parental leave
Parental leave is a great opportunity to experience the intense early days with your own baby and to develop a strong bond, says Frank Wolkenhauer, Senior Editor Communications/PR Entertainment at ProSiebenSat.1 and father.