ProSiebenSat.1 Signs a Comprehensive Multi-platform Agreement with Sony Deutschland for maxdome
Unterföhring, May 10,
2012 - The ProSiebenSat.1 Group is signing a
future-oriented cooperative agreement for maxdome. Germany's
largest online video library and Germany's favorite game console
will soon join forces. Before the end of this year, maxdome will
first be available on PlayStations, and then be integrated in Sony
home entertainment devices, such as web-capable televisions,
Blu-ray players, and the latest generation of home theater systems.
This will make maxdome a new partner service as part of the Sony
Entertainment Networks.
With this agreement, maxdome
is expanding its technical reach to more than 10 million devices
and will be integrated in almost all new hybrid TV systems. At the
same time, Sony Deutschland's customers will be able to enjoy even
more entertainment and diverse programming in the future through
direct access to more than 45,000 titles. In addition to a wide
range of movies and series, customers will also find news specials,
television shows, documentaries, and music and children's
shows.
Until it is implemented in the
PlayStation 3, the maxdome TV interface will be designed to be even
more user-friendly and easier to understand. The title selection,
for example, will be easier to filter thanks to additional
navigation layers, and detailed sorting genres will allow more
customized searches. Multi-channel sound, subtitles, and an
innovative approach to navigation are also being
planned.
Dr. Christian Wegner,
Vice President of New Media and Diversification at
ProSiebenSat.1: "On TV portals that offer our
online video library, maxdome is already the most used application.
We firmly believe that our attractive offer will also appeal to
Sony Deutschland customers."
Uwe Bassendowski,
Managing Director at Sony Computer Entertainment
Deutschland: "With this collaboration,
maxdome and Sony Deutschland are redefining the future of
entertainment. Our focus is on bringing our video-on-demand
services to our home theater products and Germany's favorite game
console in order to expand the platform into a true entertainment
center in viewers' living rooms."
Contact:
Jasmin Mittenzwei
PR Manager
Phone: +49 [89] 95 07-88 90
Fax: +49 [89] 95 07-88 26
jasmin.mittenzwei@
prosiebensat1.com
Marcus Prosch
Head of Communications Diversification
Phone: +49 [89] 95 07-89 20
Fax: +49 [89] 95 07-89 23
marcus.prosch@
prosiebensat1.com