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Datum:
31.12.2011
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ProSiebenSat.1 TV Deutschland achieved a full-year audience share of 28.9% in 2011

Unterföhring, January 1, 2012. The TV stations of ProSiebenSat.1 TV Deutschland GmbH achieved a combined audience share of 28.9% in 2011. SAT.1 captured an audience share of 10.6%, ProSieben 11.7%, kabel eins 6.1% and sixx 0.5%. Thus, our family of TV stations increased their combined audience share by 0.4 percentage points over the corresponding prior-year figure (2010: combined audience share 28.5%). In the second half of 2011, the TV station group increased its audience share by 1.5 percentage points over the first half (first half 2011: audience share 28.0%; second half 2011: audience share 29.5%) and by 0.9 percentage points over the second half of the preceding year (second half 2010: audience share 28.6%). The TV stations' quarter-on-quarter performance was just as positive, as their combined audience share in the fourth quarter was 0.2 percentage points higher than in the third quarter of 2011 (third quarter 2011: audience share 29.4%, fourth quarter 2011: audience share 29.6%) and 1.3 percentage points higher than in the year-ago quarter (fourth quarter 2010: audience share 28.3%).  2011: A year of milestones In the final weeks of the year, SAT.1 and ProSieben made TV and ratings history with an exceptional format, "The Voice of Germany." Attracting audience shares of up to 30.9% on ProSieben and 30.1% on SAT.1, this show proves that TV viewers really do appreciate great talent. SAT.1 continued to offer top-quality, highly relevant and family-friendly programming in 2011, including German fiction in TV series like "Danni Lowinski" (audience share up to 18.2%) and "Der letzte Bulle" (audience share up to 19.6%) and fiction events like "Marco W. - 247 Tage im türkischen Gefängnis" (audience share 20.3%). Shows like "Mein Mann kann" captured audience shares of up to 16.3%, blockbuster movies for the entire family like "Wickie und die starken Männer" 30.3%, "ran - UEFA Champions League" soccer matches up to 30.2% (second half Schalke 04 vs. Manchester United), reality formats like "Schwer verliebt" 15.8% and "SAT.1 Frühstücksfernsehen," Germany's most successful breakfast TV show, up to 22.2%. ProSieben put an exclamation mark on its No. 1 position for best U.S. fiction in 2011. With its blockbuster movies ("Hancock," audience share 28.2%), U.S. series ("Desperate Housewives," up to 17.6%; "V - Die Besucher", up to 19.7%) and U.S. sitcoms ("Two and a Half Men", up to 21.4%; "The Big Bang Theory," up to 21.5%), ProSieben scored big in its area of core competence, both in terms of quality and ratings. ProSieben also underscored its claim to the best entertainment with successful shows like "Schlag den Raab," "Germany's next Topmodel - by Heidi Klum" and new shows like "17 Meter" with Joko Winterscheid and Klaas Heufer-Umlauf. Other strong programs in 2011 included "Stromberg," which generated audience shares of up to 16.4%, and magazine shows like "Galileo" (up to 17.1%) and "red! Stars, Lifestyle & More" (up to 23.1%). As the best-loved and most desirable channel for young people, ProSieben increased its full-year audience share in the 14-to-29-year-old demographic by 2.0 percentage points to reach an outstanding 20.2% in 2011, the highest level in the TV station's history. Strong audience shares, strong programs at kabel eins: The TV station reached a monthly market share of 6.5% in three months of 2011 (August, September, October 2011) Under the slogan "Relax x 6 + 1," kabel eins generated top audience shares with its crystal-clear and reliable offering of programs in all genres, including docutainment formats like "Die strengsten Eltern der Welt" (audience shares up to 8.6%), international TV series like "Navy CIS" (up to 15.2%) and blockbuster movies like "Running Man" (13.5%). As an impressive recognition of the TV station's strong program line-up, the jury of the German Television Awards handed kabel eins its first-ever German Television Award, for "Stellungswechsel - Job bekannt, fremdes Land."  Our woman's channel sixx accelerated from zero to a hundred in 2011, generating monthly audience shares of up to 0.8% (October 2011, December 2011). The TV station scored top audience shares with international TV series like "Vampire Diaries" and "Grey's Anatomy" (audience shares up to 3.2% and 2.6%, respectively) and event programs like "Michael Jackson's This is it" (audience share 1.5%). Andreas Bartl, Vice President TV Germany, ProSiebenSat.1 Group: "2011 was a successful year for our family of TV stations. SAT1, ProSieben, kabel eins and sixx offered top-quality, fascinating programs for all viewer groups and continually scored impressive ratings with hit shows like Raab's event shows, "Germany's next Topmodel," "Galileo," "Stromberg," "Danni Lowinski," "Der letzte Bulle," UEFA Champions League, the big SAT.1 film "Stellungswechsel" and top U.S. movies and TV series. The end-of-year event "The Voice of Germany" on ProSieben and SAT.1 was a resounding affirmation of ProSiebenSat.1 TV Germany's claim of top quality and strong ratings. Our family of TV stations joined forces to produce this milestone event that everyone is still talking about. In addition, we were all especially pleased with the dynamic audience share gains of sixx, most certainly one of the TV growth stories of the year! But the show goes on! Thus, we are looking forward to the many new highlights we will be broadcasting in 2012, such as "Unser Star für Baku" and other Raab hits, Heidi Klum and her new top models, "Popstars," the new John de Mol show "The Winner Is," new episodes of "Danni Lowinski" and "Der letzte Bulle," new German TV series and movies on SAT.1 such as "Die Rache der Wanderhure" and "Die Tore der Welt," the continuation of the Ken Follett hit "Säulen der Erde" and last but not least, the finale of "The Voice of Germany" in February and a new season in the fall."  Here are the TV stations' audience shares for December. In the month of Christmas, SAT.1 captured an audience share of 10.7% (up 0.4 percentage points from its 10.3 audience share in December 2010), ProSieben 11.7% (up 0.5 percentage points from its 11.2% audience share in December 2010), kabel eins 5.8% und sixx 0.8%. Basis: All television households in Germany (Integrated TV Panel Germany + EU) / Source: AGF/GfK Fernsehforschung / pc#tv aktuell/TV Scope / SevenOne Media Audience Research. Conducted: January 1, 2012 for the period 01/01-12/31/2011, provisionally weighted: 12/28-12/31/2011. The full-year audience share for sixx was calculated separately (AGF reporting commenced on 02/01/2011). Calculation period for the full-year audience share of sixx: 02/01-12/31/2011; 12/28-12/31/2011, provisionally weighted. Unless otherwise noted, all audience share figures refer to the 14-to-49-year-old demographic. Kontakt:
ProSiebenSat.1 TV Deutschland GmbH
Unternehmenskommunikation
Susanne Lang
Tel: 089-9507-1183
Susanne.Lang@ProSiebenSat1.com

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