ProSiebenSat.1 TV Deutschland enjoys a strong 2nd quarter / Big gains in June, putting it well ahead of the Media Group RTL Germany
Unterföhring, July 1, 2011. ProSiebenSat.1's German group of
stations - SAT.1, ProSieben, kabel eins and sixx - recorded an
audience share of 29.9 percent in June. This represents an increase
of 1.2 percentage points compared to May and an outstanding +4.8
percentage points compared to June 2010 (without sixx and N24).
These figures also put ProSiebenSat.1 TV Deutschland GmbH well
ahead of the Media Group RTL Germany (RTL, Vox, Super RTL and
n-tv), which achieved an audience share of 27.3 percent in
June.
The German group of stations closed the second quarter with 29.2
percent of the market, and hence an outstanding increase of 1.0
percentage points compared to the equivalent quarter last year
(without sixx and N24). Over the first half of the year, the German
stations of the ProSiebenSat.1 Group held 28.2 percent of the
market.
ProSiebenSat.1 TV Executive Board member Andreas Bartl
commented: "I'm delighted by the excellent June and strong second
quarter. We're right on track and ready to roll for the second half
of the year."
Details of the individual stations' audience share:
In June 2011, SAT.1 achieved an audience share of 10.8 percent
(+1.3 percentage points over June 2010), ProSieben 12.5 percent
(+2.3 percentage points over June 2010), kabel eins: 6.2 percent
(+0.8 percentage points over June 2010), and sixx 0.4 percent.
In the second quarter of 2011, SAT.1 achieved an audience share
of 10.9 percent (+0.2 percentage points over Q2 2010), ProSieben
12.1 percent (+0.4 percentage points over Q2 2010), kabel eins 5.9
percent (+0.1 percentage points over Q2 2010), and sixx 0.3
percent.
Basis: all TV households in Germany (D+EU integrated TV
panel)
Source: AGF/GfK TV research / TV Scope / ProSiebenSat.1 TV
Deutschland Audience Research
Prepared on July 1, 2011 (June 26-June 30, 2011 provisional
weighting)
Unless otherwise stated, all figures relate to viewers aged
14-49.
For further information:
ProSiebenSat.1 TV Deutschland GmbH
Corporate Communications
Susanne Lang
Phone: +49 (89) 9507-1183
Susanne.Lang@ProSiebenSat1.com