ProSiebenSat.1 TV Deutschland: Market shares in March 2011
Unterföhring, April 1, 2011. The TV stations of
the ProSiebenSat.1 Group - ProSieben, SAT.1, kabel eins, and sixx -
captured a combined market share of 27.9 percent in March 2011.
SAT.1 earned a market share of 10.6 percent (+0.4 percent to the
previous month), ProSieben of 11.3 percent and kabel eins of 5.8
percent. The female TV station achieved a market share of 0.2
percent in March, the market share of the 14- through 49-year-old
women was 0.4 percent.
The program outlook of the TV stations in April:
Stars, events and dedication - April on
ProSieben! Stefan Raab gambles for 500.000 Euros
at "Schlag den Raab" on April 2 (8:15 pm). Heidi Klums girls are
challenged every Thursday (8:15 pm). "Enjoy Difference: Start
Tolerance" is the device of the "Tolerance Day" on April 8. The
German UNESCO supports this special theme day. In the fourth season
of "Primeval" (April 11) monsters are hunted again. At "Galileo Big
Picture" on April 16 Aiman Abdallah presents 50 EXTREME pictures
and stories. On Easter Sunday four superheros will save the world
in "Fantastic Four - Rise of the Silver Surfer" (8:15 pm). The
German free TV premiere of the fantasy-adventure "Krabat", starring
David Kross and Daniel Brühl, will be broadcasted on Easter
Monday.
SAT.1 in April! It's getting funny on April 19:
Jan-Gregor Kremp, Rebecca Immanuel and Ingo Naujoks are having lots
of weird ideas in "Jetzt sind wir dran!" (8:15 pm). On April 20
(8:15 pm) many celebrities, again, battle in the great gaming event
show "Deutschland gegen Italien - Das Duell" hosted by Johannes B.
Kerner.
In line with the "Große Disney Filmfest" SAT.1 airs the German
free TV premiere "Ratatouille" on Good Friday, on Easter Monday
follows - as well as a German free TV premiere - the
computer-animated Dreamworks cartoon "Madagascar 2". The fairy tale
continues: On April 29, from 5:30 am, SAT.1 broadcasts live
"William & Kate - Die Märchenhochzeit des Jahres" and airs, in
preparation to this event, on April 28 (20:15 pm) the international
production "William & Kate" as a German premiere. In April
football fans are also able to look forward to the quarter- and
semi-final of UEFA Champions League.
kabel eins under full steam! "Kochen mit
Knall", the first experimental Cooking-Show in Germany, starts on
April 11 in the Access Prime. Around Easter kabel eins offers an
opulent film-package: upon others "Knockin' On Heaven's Door" with Til Schweiger
(April 23), "Hildalgo - 3000 Meilen zum Ruhm" with Malcolm McDowell
(April 24) or "Top Gun - Sie fürchten weder Tod noch Teufel" with
Tom Cruise and Meg Ryan (April 25). From April 26 the
Living-Experts Mick Wewers and Volker Harzdorf will demonstrate
their creative abilities in "Neu für Null - Schöner Wohnen ohne
Geld".
sixx shows the successful US serial "October
Road" from April 2 as a German premiere. Other first runs are the
new episodes of "Gossip Girl" (from April 18) that will guarantee
lots of love, luxury and gossip - the rich Upper East Side goes to
the third round. A sixx-serial-marathon takes place on Easter: from
"Charmed - Zauberhafte Hexen" (April 21) over "Die Tudors -
Mätresse des Königs" (April 21 to 25) to "Desperate Housewives"
(April 24, 5 episodes).
Quelle: AGF/GfK Fernsehforschung / TV Scope / alle Haushalte
(D+EU) / 28.- 31.03.2011 vorläufig gewichtet/ Wo nicht anders
bezeichnet beziehen sich alle Marktanteilsangaben auf Zuschauer
14-49 Jahre/ SevenOne Media Audience Research
For further information:
ProSiebenSat.1 TV Deutschland GmbH
Corporate Communications
Susanne Lang
Tel.: +49 89-9507-1183
Susanne.Lang@ProSiebenSat1.com