ProSiebenSat.1s Red Arrow Entertainment Group acquires majority interest in US production company Kinetic Content

- 51% purchase secures robust access to the world's largest TV market
- Creates partnership with former CEO of RDF USA and a top-tier creative team
- Expands content pipeline for Red Arrow's distribution arm, SevenOne International

Munich, September 2, 2010. Red Arrow Entertainment Group today announced the 51% acquisition of Kinetic Content, an independent production company based in Los Angeles, CA. Launched in March of 2010 by Chris Coelen, the former CEO of RDF Media USA, Kinetic is focused on the creation and production of multi-genre, multi-platform content. During his four-year tenure at RDF, Coelens team was responsible for the sale of more than 30 on-air series and specials, overseeing key programs such as Secret Millionaire (Fox & ABC), Dont Forget the Lyrics (Fox & 20th syndication) and Wife Swap (ABC). Previously a partner at United Talent Agency, Coelen represented a wide variety of on-air talent (e.g., Ryan Seacrest, Jessica Simpson), alongside producers based in the US (e.g., Thom Beers, Michael Davies) and outside the US (e.g., Shed, RDF, Objective).

The deal represents a key step in Red Arrow's ongoing expansion of its international production footprint and content catalog. As a result of the transaction, Red Arrow will have a vibrant production presence in the world's largest television market and be in partnership with experienced and highly successful creative talent. Kinetic Content's creative output will be sold worldwide by Red Arrows program distribution arm, SevenOne International.

Jan Frouman, Group Managing Director of Red Arrow, said: "We believe Chris is an exceptional production and creative executive. In a mere six months, he has assembled a stellar team, executed key development agreements, and has positioned Kinetic for rapid growth. Our partnership is well timed and represents an excellent opportunity to accelerate Red Arrow's international expansion as a whole."

Kinetic Content CEO, Chris Coelen, added: "We are thrilled to have this extraordinary opportunity to join forces with the Red Arrow Entertainment Group, which, under one roof, boasts a world-class and content focused executive team, an outstanding international distribution company and a unique relationship with one of Europe's premier broadcasting groups."

About Red Arrow Entertainment Group
Launched in January 2010 as a ProSiebenSat.1 Group company, Red Arrow combines a dynamic and growing group of international television production companies with powerful creative partnerships and a leading program distribution house. Alongside Kinetic Content, Red Arrow Group production companies comprise Producers at Work, Magic Flight Film, Redseven Entertainment, Sultan Sushi Belgium and Sultan Sushi Netherlands. Also included in its portfolio are partnerships with Dick de Rijk (Deal or No Deal and Set for Life), Omri Marcus and between Redseven Entertainment and Phil Gurin ("Miss USA and "Singing Bee"), accompanied by the talent agency Redseven Artists and the worldwide distribution company SevenOne International.

For more information about Red Arrow Entertainment Group, please visit
www.redarrow.tv

About Kinetic Content
Launched in March of 2010, Santa Monica-based Kinetic Content focuses on creating and producing multiplatform, multigenre content for the global market. Kinetic is run by ex-RDF USA CEO Chris Coelen ("Wife Swap", "Don't Forget the Lyrics", "Secret Millionaire"), and backed by Red Arrow Entertainment, a subsidiary of Europe's second-largest broadcasting group, ProSiebenSat.1 Media. In addition to its partnership with ProSiebenSat.1 Media, Kinetic has signed exclusive programming ventures with UK broadcasters Channel 4 and STV. Producer-driven, Kinetic boasts a significant US creative team including execs Matilda Zoltowski ("Dancing with the Stars"), Billy Taylor ("Flipping Out"), Arash Ghadishah ("Nightline"), Emma Conway ("Britain's Got Talent") and Kathleen Burns Rohr ("American Chopper"), along with ex-RDF'ers Karrie Wolfe, Jennifer Danska, Katie Griffin and Gerald Massimei. Kinetic is also the American creative partner for companies from international format luminaries Charlie Parsons (creator of "Survivor"), Dutch format shop Absolutely Independent ("Find My Family"), STV Productions ("Taggart") and through Red Arrow, Dick de Rijk (creator of "Deal or No Deal").

For more information about Kinetic Content, please visit www.kineticcontent.com

Contact:
Axel Laudert
Corporate Communications
ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-11 38
Fax +49 [89] 95 07-911 38
E-mail:
Axel.Laudert@ProSiebenSat1.com

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