ProSiebenSat.1s Red Arrow Entertainment Group launches production company Sultan Sushi in the Netherlands

- Expansion of Red Arrows production base to the Netherlands
- Sultan Sushi Belgium CEO and COO to lead the 100% owned Red Arrow subsidiary
- Launch production of House Hunt for SBS6

Munich, June 24, 2010. Red Arrow Entertainment Group today announces the launch of Sultan Sushi B.V., a 100% owned Red Arrow production company based in Amsterdam, the Netherlands. The Dutch start-up expands Red Arrows creative scale across a key ProSiebenSat.1 Group and international TV market. Johan Tuyaerts and Jan Keersmaekers extend their existing roles as CEO and COO of Sultan Sushi Belgium, respectively, to act as Managing Directors for Red Arrows entire Benelux operation.

Tuyaerts and Keersmaekers are supported by Jeanine Blom as Head of Productions. Most recently, Blom produced for De Beeldbrigade (The Block, Met de deur in Huis (home makeover daily) on Net 5). Previous posts include Executive Producer for Strix Television in the Netherlands (Survivor, Brat Camp on RTL) and Production Manager at Endemol Productions (Wife Swap, Fear Factor on RTL).

Sultan Sushi Netherlands launches with the production of a Dutch daily version of the home & lifestyle format House Hunt (Huizenjacht) for SBS6. House Hunt has enjoyed strong ratings over 10 seasons on VT4, Belgium, with Season 11 currently in preparation.

Jan Frouman, Group Managing Director of Red Arrow, said: "The expansion of our production base to the Netherlands is a natural strategic step following the recent acquisition of Sultan Sushi Belgium. With the leadership and know-how of Johan and Jan, and the key addition of Jeanine, we believe we have an outstanding team with which to establish a strong foothold across the territory.

Sultan Sushi Netherlands Managing Director, Johan Tuyaerts, added: Jan Keersmaekers and I are very excited to take on this new challenge in a competitive and creative market like the Netherlands. Together with Jeanine Blom, who will manage the daily operations of the Amsterdam office, we have gathered a fantastic team of Dutch TV professionals. Our first steps will involve the rollout of successful Sultan Sushi and Red Arrow formats.

About Red Arrow Entertainment Group
Launched in January 2010 as a ProSiebenSat.1 Group company, Red Arrow combines a dynamic and growing group of international television production companies with powerful creative partnerships and a leading program distribution house. Red Arrow Group production companies comprise Producers at Work, Magic Flight Film, Redseven Entertainment, Sultan Sushi Belgium and Sultan Sushi Netherlands. Also included in its portfolio are partnerships with Dick de Rijk (Deal or No Deal and Set for Life), Omri Marcus and between Redseven Entertainment and Phil Gurin ("Miss USA and "Singing Bee"), accompanied by the talent agency Redseven Artists and the international distribution company SevenOne International.

For more information about Red Arrow Entertainment Group, please visit
www.redarrow.tv

About Sultan Sushi
Founded in 2003, Sultan Sushi Belgium focuses on the development and production of home-made reality, drama series, lifestyle and childrens formats with international potential. The company has also leveraged its creative skills and production experience to include in its portfolio promotional and corporate films and events.

Sultan Sushi has long-established relationships with all major Belgian broadcasters. Among its production credits are House Hunt (home & lifestyle / VT4), Oh, What a Life (celebrity magazine / VT4) and The Fifth Bow (childrens drama / VRT). The Sultan Sushi brand is synonymous with three basic values: fresh ideas, smart value and craftsmanship. These values will serve as the backbone for the newly launched Dutch operations.

For more information about Sultan Sushi, please visit www.sultansushi.be / www.sultansushi.nl
Contact:
Axel Laudert
Corporate Communications
ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-11 38
Fax +49 [89] 95 07-911 38
E-mail:
Axel.Laudert@ProSiebenSat1.com