Red Arrow International and Screenz seal cooperation deal
Munich, June 3rd, 2013. Red Arrow
International and Screenz have signed a multi-year cooperation
deal. Red Arrow International represents Screenz' products and
services exclusively in Europe and will furthermore offer the
portfolio outside Europe excluding North America. Screenz is the
leading cross-media specialist, developing and commercializing
Second Screen products to revolutionize traditional
broadcasting.
Screenz' extensive portfolio includes fully developed,
ready-to-go applications for popular entertainment show genres like
game shows and reality formats. Furthermore, Screenz has created a
whole suite of complimentary digital products for Red Arrow's
formats such as a touchless cooking app for ABC's cooking
competition show "The Taste".
Beyond providing applications to existing and upcoming shows,
Red Arrow International and Screenz will develop and build
tailor-made digital media strategies for broadcasters and support
their strategic approach towards the digital market. Aligned with
the linear broadcast, the goal is to extend the broadcaster's
program brands to Second Screens and especially highlight the live
character of entertainment shows.
Jens Richter, Managing Director Red Arrow International, says:
"Engaging Digital Natives, building brands and finding new ways for
sponsoring and monetization - these are the challenges of our
industry. By joining forces with Screenz, who have a stellar track
record of delivering tailor-made, state-of-the-art digital
solutions, we together can now provide broadcasters with Second
Screen products and consultancy on a whole new level."
Eli Uzan, Screenz Chairman, adds: "As the TV industry is
changing, broadcasters need to quickly adapt to the new ecosystem
seeking other ways to deliver their content, creating new digital
assets along the way, new business models, new streams of revenue,
using the power of television to raise awareness of these products
and increase their use. We are excited to team up with Red Arrow,
one of the largest distribution and format producers in the world,
to carry this message across and become leaders in the
industry."
About the Portfolio:
Red Arrow International in partnership with Screenz
provides comprehensive, best-of-breed solutions combining
creativity, technology and services. We offer a number of products
for existing and upcoming TV shows, such as a dating platfrom,
which engages users to interact directly and
engage with your dating show. The Play
Along platform supports any game show or reality format
and creates a gameplay unique to the format that can be synched up
live to the TV broadcast or played offline. Furthermore, a whole
suite of applications has been developed for Red Arrow's formats,
including a touchless cooking app for ABC's cooking competition
show "The Taste", showcasing the format's exclusive content,
products and allowing live social interaction. Every product is
designed for all leading platforms and Second Screens.
About Screenz
Screenz is a joint venture between Israel's biggest
commercial broadcaster Keshet and the leading technology content
company The Box specializing in the merging of content and
technology. Screenz equips broadcasters, format owners, producers
and distributors with ways to effectively meet their viewers on
their own grounds, providing strategy and execution of cross media
solutions that become valuable assets in their portfolio.
About Red Arrow International
Red Arrow International is a leading distributor with an
extensive scripted, factual and format slate, guaranteeing a strong
portfolio with programs by Red Arrow Entertainment Group and third
party producers.
Red Arrow International has a unique expertise in packaging,
co-financing and co-producing international drama, such as Netflix'
first original drama "Lilyhammer" and "Jo", starring Jean
Reno.
Red Arrow International boasts a strong track record in building
format franchises like "Benidorm Bastards" with 25 local versions
including NBC's "Betty White's Off Their Rockers", and ABC's "The
Taste".
Led by Jens Richter, Red Arrow International has a global reach
with sales to over 150 territories and offices in Munich, Los
Angeles and Hong Kong.
Red Arrow International is part of Red Arrow Entertainment
Group, incorporating 18 TV production companies spanning 9
countries. Red Arrow Entertainment Group belongs to ProSiebenSat.1
Group, one of Europe's leading media groups.
Contact:
ProSiebenSat.1 Group
Birte Stein
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-1148
Fax +49 [89] 95 07-91148
Email: Birte.Stein@ProSiebenSat1.com
Red Arrow International
Isabelle Fedyk
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-2322
Fax +49 [89] 95 07-92322
Email: Isabelle.Fedyk@@redarrowinternational.tv
Press release online:
www.redarrowinternational.tv