Red Arrow International signs exclusive formats representation and co-production deal with Sync Media for Middle East and North Africa

Munich/Dubai, April 9th, 2013. Red Arrow International and Sync Media sealed a formats representation and co-production deal. Sync Media will exclusively represent and produce Red Arrow International's formats in the Middle East and North Africa (MENA).

Sync Media is headed by top-tier media executive Karim Sarkis, A-list producer and production manager, May Nassour and operations and technology expert, Sarkis Semaan.

Karim Sarkis, CEO of Sync Media said "Demand for premium content across television and the web in the MENA region is higher than ever. By combining Red Arrow's fantastic catalogue with Sync Media's localization expertise, we know we can create excellent programming for the region's broadcasters, brands and audience."

Jens Richter, Managing Director of Red Arrow International says "I am thrilled to partner with Karim and his team. With their unique track records, they are perfectly positioned to intensify Red Arrow International's presence in Middle East and North Africa. They are the best of the best in this region and know exactly what broadcasters are looking for."

About Sync Media
Sync Media is a multi-platform content creation company based in Dubai, UAE, and managed by a senior team of broadcast industry professionals who have an in-depth understanding of the Middle East markets and extensive relationships with advertisers, broadcasters and content owners. Sync Media creates content for brands, extends the reach of international formats into the MENA region for content owners, and produces high quality programming for broadcasters.

About Red Arrow International
Red Arrow International is a leading distributor with an extensive scripted, factual and format slate, guaranteeing a strong portfolio with programs by Red Arrow Entertainment Group and third party producers.

Red Arrow International has a unique expertise in packaging, co-financing and co-producing international drama, such as Netflix' first original drama "Lilyhammer" and "Jo", starring Jean Reno.

Red Arrow International boasts a strong track record in building format franchises such as ABC's "The Taste".

Led by Jens Richter, Red Arrow International has a global reach with sales to over 150 territories and offices in Munich, Los Angeles and Hong Kong.
Red Arrow International is part of Red Arrow Entertainment Group, incorporating 18 TV production companies spanning 9 countries. Red Arrow Entertainment Group belongs to ProSiebenSat.1 Group, one of Europe's leading media groups. Contact: ProSiebenSat.1 Group
Stefanie Prinz
Medienallee 7
D-85774 Unterföhring
Phone  +49 [89] 95 07-1199
Fax      +49 [89] 95 07-91199
Email:  Stefanie.Prinz@ProSiebenSat1.com

Red Arrow International
Isabelle Fedyk
Medienallee 7
D-85774 Unterföhring
Phone  +49 [89] 95 07-2322
Fax      +49 [89] 95 07-92322
Email:  Isabelle.Fedyk@@redarrowinternational.tv Press release online:

www.redarrowinternational.tv