Red Arrow International’s “House Rules” heads to Russia
Munich, June 23,
2014. Red Arrow International's renovation
competition with a twist, "House Rules", is on its way to Russia's
Free TV broadcaster REN TV. "House Rules" features six couples
putting their homes on the line for a life-changing prize: full
payment of their mortgage.
Repeatedly outperforming "The Voice of
Australia", season 2 of Seven Network's "House Rules" has rapidly
become Australia's number one weeknight show. With shares of up to
29 percent, season 2 of "House Rules" saw an overall audience
increase of 19 percent. The format has also been picked up by
Fremantle Media in France.
Shakira Hoffmann, Senior Sales Manager,
CEE says: "After hitting the nail on the head in Australia, 'House
Rules' is now on its way to yet another major territory! With its
win-win package, 'House Rules' is an excellent brand, offering a
multitude of sponsorship possibilities and online extensions. I am
extremely pleased that our friends at REN TV will be the first to
adapt this great format in Eastern Europe."
House
Rules
House Rules sees 6 couples put the most important possession
of their lives - their homes - on the line. And all for a
huge, life-changing prize: full payment of their
mortgage.
Together, they travel across the
country. Each week one couple hands over the keys to their own home
to their competitors, who do a complete renovation in seven
days.
Each homeowner issues their own set of
"House Rules" - a list of dos and don'ts of what is allowed during
the renovation. But rules are meant to be broken! How far can each
team go? A hard-core group of professionals, as well as the
homeowners themselves, will judge the result. Will the teams return
to a dream house - or to their worst nightmare?
REN
TV
REN TV is one of the largest private Russian TV channels, with a
potential audience of more than 120 million viewers, a member of
National Media Group - one of the largest private media holdings in
Russia, which consolidates the assets of key segments in the
Russian media market.
REN TV has always been called
"different" with regard to the products that it offers to the
viewers and with regard to the grid as well. At the
moment the peculiarity of REN TV grid is based on the fact
that it is actually not afraid of experiments.
REN TV is following the world's
mainstream of TV series and programs. We offer to the viewers the
variety of the best and most popular shows like: "Supernatural",
"Spartacus", "Game of Thrones", "A Young Doctor's Notebook",
"The Walking dead", "Hell's Kitchen", "Four weddings"
etc…
Seven
Networks
Seven Network Production is part of the Seven West Media group and
is Australia's largest content production company. The company is
prolific creating hundreds of hours of original programming
annually across all genres including scripted, reality,
entertainment, documentary, children's and a burgeoning brand
funded division.
Red Arrow
International
Red Arrow International is a leading worldwide programming
sales-house with a broad selection of scripted, factual and format
titles from Red Arrow's global portfolio of production companies,
outstanding third-party creators and digital-content
partners.
In addition, Red Arrow International is
a prolific co-producer and provides substantial production
financing to a wide array of highly-acclaimed scripted and
non-scripted projects. Recent global highlights include: "Bosch"
(Amazon), "Lilyhammer" (Netflix); "Betty White's Off Their Rockers"
(NBC), and "The Taste" (ABC).
With offices in Munich, Los Angeles and
Hong Kong, the company has global reach and distributes content to
over 180 territories around the world.
Led by co-MDs Irina Ignatiew and Henrik
Pabst, Red Arrow International is part of Red Arrow Entertainment
Group, which also includes: 15 production companies across 9
countries; Los Angeles based MCN, Collective Digital Studios; and
creative partnerships and joint ventures with STV, Screenz, Sync
Media and One Three Media (Mark Burnett / Hearst).
Red Arrow Entertainment Group is a
wholly owned subsidiary of the ProSiebenSat.1 Group, one of
Europe's leading media groups.
Contact:
ProSiebenSat.1 Group
Susanne Brieu
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-1137
Fax +49 [89] 95 07-91137
Email: Susanne.Brieu@ProSiebenSat1.com
Red Arrow International
Isabelle Fedyk
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-2322
Fax +49 [89] 95 07-92322
Email: Isabelle.Fedyk@redarrowinternational.tv
Press release online:
www.redarrowinternational.tv