Red Arrow International’s “The Taste” heads to RTL 4 and VTM

Munich, May 28, 2013. Netherland's RTL 4 and Belgium's VTM acquired the remake rights for cooking competition show "The Taste". The Dutch-Belgian co-production features two Dutch and two Belgian chefs. Produced by Red Arrow's Sultan Sushi, "The Taste" debuts this Fall. Erland Galjaard, Programme Director RTL Nederland: "With 'The Taste' again we bring a new format to our family channel RTL 4. A cooking competition with our Dutch culinary experts Herman den Blijker and Robert Kranenborg. The unique aspect is the fact that the professional chefs judge the candidates through blind tasting of their cooking. It's a fight at all fronts and the only thing that really matters is the taste." An Rydant, station manager VTM, adds: "Who can cook best: Flanders or the Netherlands? Finally, we will find out with the new show 'The Taste'. Our Flemish chefs Wout Bru (1 Michelin star) and Gert De Mangeleer (3 Michelin stars) will judge the candidates through blind tasting and select the best ones to - hopefully - conquer the Dutch teams." Henrik Pabst, Senior Vice President Sales Benelux at Red Arrow International, says: "When the two biggest commercial channels in Benelux join forces, viewers are in for a treat. It's exciting to be part of such a unique transnational co-production, and I'm curious which country will win the culinary showdown." Originally commissioned by ABC, "The Taste" scored the channel's highest debut in two years. Created by Kinetic Content, Red Arrow's US production company, "The Taste" is executive-produced by Chris Coelen, Matilda Zoltowski, Emma Conway, Anthony Bourdain and Nigella Lawson. Sales of "The Taste" include CTV for Canada, Australia's Nine Network and M6 in France. About "The Taste":
Our four culinary superstars are going back to basics: the taste! Both home cooks and restaurateurs are given the opportunity of a lifetime, as they sharpen their skills and train with the best culinary experts in the business. Our superstar mentors will each coach a team of cooks, who they hand pick based on their dishes alone. In each episode there are two challenges; a team challenge and an individual challenge. At the end of each show the mentors must decide together who to eliminate. About RTL 4
With a strong broadcasting portfolio, a leading news company and a foremost position in digital media and the entertainment market, RTL Nederland is one of the top allround media and entertainment companies in the country. The company's seven television broadcasters - RTL 4, RTL 5, RTL 7, RTL 8, RTL Lounge, RTL Crime and RTL Telekids - give RTL Nederland a strong hold on its leadership in Dutch television. Its digital activities, typical of which are RTLXL.nl and Buienradar.nl, have contributed to putting RTL in the top four in the digital arena. The investment branch, RTL Ventures, develops activities that bring us into direct contact with the consumer. With RTL Live Entertainment, the company is active in the entertainment sector, converting television brands into live entertainment. Altogether, these activities mean that RTL can inform and entertain millions of consumers everywhere and anytime. About VTM
VTM is the biggest commercial television channel in Flanders (the Dutch part of Belgium). It's a broad family network. VTM is part of VMMa (Flamish Media Corporation). VMMa ist the biggest commercial television and radio company in Flanders. It has five television channels (VTM, 2BE, Vitaya, JIM and VTMKZOOM) and two radio stations (q-music and JOE fm) in its portfolio. About Red Arrow International
Red Arrow International is a leading distributor with an extensive scripted, factual and format slate, guaranteeing a strong portfolio with programs by Red Arrow Entertainment Group and third party producers. Red Arrow International has a unique expertise in packaging, co-financing and co-producing international drama, such as Netflix' first original drama "Lilyhammer" and "Jo", starring Jean Reno.  Red Arrow International boasts a strong track record in building format franchises like "Benidorm Bastards" with 25 local versions including NBC's "Betty White's Off Their Rockers", and ABC's "The Taste".  Led by Jens Richter, Red Arrow International has a global reach with sales to over 150 territories and offices in Munich, Los Angeles and Hong Kong. Red Arrow International is part of Red Arrow Entertainment Group, incorporating 17 TV production companies spanning 9 countries. Red Arrow Entertainment Group belongs to ProSiebenSat.1 Group, one of Europe's leading media groups. Contact: ProSiebenSat.1 Group
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