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20.06.2012
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SevenOne International: Denmark picks up "Culture Shock: Norway"

Munich, June 21, 2012. They are competing for a prize most people would like to avoid: A family dinner. Danish broadcaster SBS secured the rights to "Culture Shock: Norway". "Alt for Danmark" (local title) is produced by Snowman Productions and will air on Kanal 5. The multi award winning format is already a smash hit in Norway and Sweden.

"We are looking very much forward to airing the program format, knowing what a great success it has been in our neighboring countries, Norway and Sweden. `Alt for Danmark´ will be our flagship for the fall season, and our expectations for the program are sky high" says Peter Rosberg, Director of Programming at SBS.

Henrik Pabst, Regional Sales Director Scandinavia, Benelux and UK at SevenOne International: "Scandinavians love ´Culture Shock´. It is a truly innovative show that proved to attract large audiences. With its proven track record and the amazing ratings in Norway and Sweden `Culture Shock´ is the perfect addition for SBS."

Created by Monster Entertainment and The Oxymorons "Culture Shock: Norway" already scored record ratings on TV Norge and a third season is currently in production. In Sweden, a second season of "Allt för Sverige" for SVT 1 is confirmed.

About "Culture Shock: Norway"
When cultures clash, comedy abounds. "Culture Shock: Norway" drops ten Norwegian Americans into the heart of Norway to complete a series of extreme cultural challenges. For eight weeks the contestants will fight to prove their skill, courage and determination. They will have to survive in a Viking village, eat traditional foods or hoist teammates up a flagpole - and much, much more. In the end, the winner will earn the right to call themselves a true Norwegian, as well as win a big cash prize and a family reunion with Norwegian relatives they never knew existed.

About SBS Media
SBS MEDIA is a modern media house with a range of clearly profiled tv- and radio channels. "Alt for Danmark" will be airing on the main channel, Kanal 5, which is a broad entertainment channel targeting family. SBS MEDIA also has its own production company, SBS PRODUCTION, which provides productions for SBS TV, SBS RADIO and other external customers.

About SevenOne International
SevenOne International is the worldwide programming sales company of Red Arrow Entertainment Group, a ProSiebenSat.1 Group company. ProSiebenSat.1 rank among Europe`s leading media groups, reaching more than 62 million TV households. SevenOne International offers an extensive portfolio of TV events, TV movies, telenovelas, prime-time series and mini-series, as well as magazine shows and entertainment formats. In addition, SevenOne International markets and co-finances the programs of third-party producers. The company is headquartered in Unterföhring, just outside of Munich. Contact: Stefanie Prinz
Medienallee 7
D-85774 Unterföhring
Phone  +49 [89] 95 07-1199
Fax      +49 [89] 95 07-91199
Email:  Stefanie.Prinz@ProSiebenSat1.com Isabelle Fedyk
SevenOne International
Medienallee 7
D-85774 Unterföhring
Phone  +49 [89] 95 07-2322
Fax      +49 [89] 95 07-92322
Email:  Isabelle.Fedyk@SevenOneInternational.com Press release online:
www.sevenoneinternational.com

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