SevenOne International Sells “BENIDORM BASTARDS” To Romania
Munich, March 10, 2011.
SevenOne International has sold the production rights to Belgian TV
smash hit "Benidorm Bastards" to Romania. The local adaptation
"Batrani si Nelinistiti" airs Tuesdays on Romania´s Prima TV at
8:30 p.m.
Axel Böhm, Regional Sales Director / International Fiction
Acquisition SevenOne International: "I am more than thrilled by the
success of "Benidorm Bastards". The format turned into one of the
hottest show on the market in no time. Ever since then, the show
has been in high international demand and we are delighted to see
the show on Prima TV enter Romania.
Veronica Sorescu, Deputy General Manager, Prima TV Romania: "We
liked the paradox of the show. "Benidorm Bastards" is a show with
old peolple for young audience."
BENIDORM BASTARDS
The Rose d'Or winning "Benidorm Bastards" (produced by SHELTER)
is an outrageous hidden camera show that follows 7 senior citizens
whose mission is to roam the streets and blow the minds of as many
young people as they can. In Belgium, its country of origin, the
show has exceeded the channel's average by up to 284 percent with
market shares of up to 27.9 percent (viewers 18-44). In the
Netherlands, the first international adaptation of "Benidorm
Bastards" outperforms RTL 4's channel average by up to 250 percent
with a market share of up to 36.8 percent (20-49) on Saturdays at
8:05 p.m. prime-time. The show has already been sold to more than
20 countries, including France, Spain, Germany, Greece, Israel,
South Korea and Scandinavia.
SevenOne International
SevenOne International is the worldwide programming sales
company of Red Arrow Entertainment Group, a ProSiebenSat.1 Group
company. ProSiebenSat1 is the second-largest broadcasting group in
Europe, reaching more than 78 million TV households. SevenOne
International offers an extensive portfolio of TV events, TV
movies, telenovelas, prime-time series and mini-series, as well as
magazine shows and entertainment formats. In addition, SevenOne
International markets and co-finances the programs of third-party
producers. The Company is headquartered in Unterföhring, just
outside of Munich.
Press Contact:
Martina Schubert
ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-1165
Fax +49 [89] 95 07-91165
email:
Martina.Schubert@ProSiebenSat1.com
Contact:
Isabelle Fedyk
SevenOne International GmbH
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-2322
Fax +49 [89] 95 07-92322
email:
Isabelle.Fedyk@
SevenOneInternational.com
Press release online:
www.sevenoneinternational.com