SevenOne International sells hit series “Danni Lowinski” to vtm in Belgium

Red Arrow’s Sultan Sushi produces the show for vtm

Munich, June, 21. Belgium's biggest commercial network vtm has purchased the production rights to hit series "Danni Lowinski." vtm has commissioned the first season and the series will launch on vtm under the same name in 2012. Sultan Sushi, a subsidiary of the ProSiebenSat.1 company Red Arrow Entertainment, will produce the show. Henrik Pabst, Director International Format Acquisition and Regional Sales Director Benelux, Scandinavia & UK: "'Danni Lowinski' is based on a truly unique concept: a hairdresser-turned-lawyer who fights for the underdogs with unconventional methods. The programming executives at vtm were taken by the outspoken lawyer right away and we cannot wait to see the Belgian version." In Germany, "Danni Lowinski" just finished its second successful season on SAT.1. The series has generated audience shares of up to 17.6 percent. It has also won several awards, including the German Television Award. "Danni Lowinski" Thoroughly funny and highly entertaining, "Danni Lowinski" (produced by Markus Brunnemann/Phoenix Film and created by Marc Terjung) depicts the tumultuous life of the unconventional main character, Danni. A trained hairdresser, Danni decided some time ago that she could do more than just comb hair, so she began studying law. Now, at age 32, she has just passed her exams and is enthusiastic about the idea of finally practicing her profession. But when her job interview with prestigious lawyer Oliver turns into a disaster and all of her other applications are rejected as well, her dreams of a better life are shattered. On top of that, Danni shares her tiny apartment with her grumpy dad, who is confined to a wheelchair. She stubbornly defies her father's wish that she would go back to hairdressing. Danni wants more out of life - and decides to offer legal advice to the less fortunate in a quite unusual setting… SevenOne International SevenOne International is the worldwide programming sales company of Red Arrow Entertainment Group, a ProSiebenSat.1 Group company. ProSiebenSat1 is the second-largest broadcasting group in Europe, reaching more than 78 million TV households. SevenOne International offers an extensive portfolio of TV events, TV movies, telenovelas, prime-time series and mini-series, as well as magazine shows and entertainment formats. In addition, SevenOne International markets and co-finances the programs of third-party producers. The Company is headquartered in Unterföhring, just outside of Munich. About Red Arrow Entertainment Group Launched in January 2010 as a ProSiebenSat.1 Group company, Red Arrow combines a dynamic and growing group of international television production companies with powerful creative partnerships and a leading program distribution house. Alongside The Mob Film Company, Red Arrow Group production companies comprise Kinetic Content, Magic Flight Film, Producers at Work, Red Arrow Entertainment Ltd, Redseven Entertainment, Snowman Productions Denmark, Snowman Productions Sweden, Sultan Sushi Belgium and Sultan Sushi Netherlands, combined with a Granada Media Australia co-production partnership. Also included in Red Arrow's portfolio are partnerships with Dick de Rijk ("Deal or No Deal" & "Set for Life"), Genetic Entertainment ("Home Sweet Hotel" & "Beat the Average"), Omri Marcus, and between Redseven Entertainment and Phil Gurin ("Miss USA" & "Singing Bee"). These are accompanied by the talent agency Redseven Artists and the worldwide distribution company SevenOne International. Press Contact:
Stefanie Prinz
ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-1199
Fax +49 [89] 95 07-91199
email:
Stefanie.Prinz@ProSiebenSat1.com

Contact:
Isabelle Fedyk
SevenOne International GmbH
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-2322
Fax +49 [89] 95 07-92322
email:
Isabelle.Fedyk@
SevenOneInternational.com

Press release online:
www.sevenoneinternational.com

SEITENANFANG

Values

Corporate Culture at ProSiebenSat.1

Five values in the corporate culture of ProSiebenSat.1 form the common foundation for over 7,000 employees. In this interview, five colleagues talk about how they live the values in the ProSiebenSat.1 cosmos.

Daniel Koller

»The silted bottles are a piece of German history.«

In this interview, Daniel Koller, Director Strategy, Content & Creation of Seven.One AdFactory, explains how the idea for the campaign arose, how it was realized at AdFactory’s Creative House and why Flutwein has become a piece of German history.

Heidi Brückl

»The expression 'rise to the occasion' takes on new meaning.«

In this interview, Heidi Brückl, Henning Kruse and Tobias Gramann tell us how they produced "The Taste" under pandemic conditions and what challenges they had to overcome.