SevenOne International sells “You Deserve It” to Spain’s Antena 3
Munich, June, 20. SevenOne
International has sold a production order of Dick de Rijk's ("Deal
or No Deal") game show "You Deserve It" to Spanish Free TV
broadcaster Antena 3. The title of the local version is "Te lo
mereces."
Carmen Ferreiro, Director Entertainment of Antena 3, said: "We
are very pleased to have purchased the rights of 'You Deserve It',
one of the newest formats of MIPTV, because it fits perfectly in
the line of family entertainment of Antena 3."
Axel Böhm, Director of Regional Sales and International Fiction
Acquisition of SevenOne International, said: "'You Deserve It' is a
terrific new show as it combines the thrill of a game show with a
deeply moving reality factor. After the pilot production for ABC,
it is great to see how well the show travels and with their
expertise, Antena 3 is the prefect partner for us."
Additionally to the sale of Dick de Rijk's "You Deserve It" to
ABC in the United States, SevenOne International has sold the show
to numerous territories, including Italy, the Middle East and SAT.1
in Germany.
"You Deserve It" is a product of the partnership between de Rijk
and Red Arrow Entertainment Group, a ProSiebenSat.1 Group company
founded in 2010 to aggressively build out a leading portfolio of
international production companies, creative partners and global
formats.
You Deserve It
The first game show where a contestant is not playing for
himself… but for someone deserving it. In this emotional game show,
contestants have to recommend the beneficiary for whom they want to
play. They can potentially win a fortune and make this the turning
point in the life of one special person. The beneficiary does not
have the faintest idea about what's boiling - not about the
preparations, not about the contestant playing for him in a TV
show… not a clue!
Secrecy is part of the plan, until we surprise this person in an
eye-watering finale and reveal the big check with a hopefully
life-changing amount of money. To achieve this, the contestant has
to go through 10 nerve-wrecking rounds, each offering 10 clues to
solve a question. Clues do not come for free - sometimes they cost
a nice measly sum, sometimes a disastrous amount of cash.
Everything depends on the contestant's knowledge and intuition.
Antena 3
ANTENA 3 is the leading commercial media group in Spain. The
company operates in multiple business areas through its brands
ANTENA 3, ONDA CERO, EUROPA FM, NEOX, NOVA, Nitro, ATRES
ADVERTISING, MOVIERECORD, ANTENA 3 MULTIMEDIA, UNIPUBLIC, I+3,
ANTENA 3 FILMS and ANTENA 3 EVENTOS, among others.
SevenOne International
SevenOne International is the worldwide programming sales
company of Red Arrow Entertainment Group, a ProSiebenSat.1 Group
company. ProSiebenSat.1 is the second-largest broadcasting group in
Europe, reaching more than 78 million TV households. SevenOne
International offers an extensive portfolio of TV events, TV
movies, telenovelas, prime-time series and mini-series, as well as
magazine shows and entertainment formats. In addition, SevenOne
International markets and co-finances the programs of third-party
producers. The company is headquartered in Unterföhring, just
outside of Munich.
About Red Arrow Entertainment Group
Launched in January 2010 as a ProSiebenSat.1 Group company, Red
Arrow combines a dynamic and growing group of international
television production companies with powerful creative partnerships
and a leading program distribution house. Alongside The
Mob Film Company, Red Arrow Group production companies comprise
Kinetic Content, Magic Flight Film, Producers at Work, Red Arrow
Entertainment Ltd, Redseven Entertainment, Snowman Productions
Denmark, Snowman Productions Sweden, Sultan Sushi Belgium and
Sultan Sushi Netherlands, combined with a Granada Media Australia
co-production partnership. Also included in Red Arrow's
portfolio are partnerships with Dick de Rijk ("Deal or No
Deal" & "Set for Life"), Genetic Entertainment ("Home
Sweet Hotel" & "Beat the Average"), Omri Marcus, and between
Redseven Entertainment and Phil Gurin ("Miss USA" & "Singing
Bee"). These are accompanied by the talent agency Redseven Artists
and the worldwide distribution company SevenOne International.
Press Contact:
Stefanie Prinz
ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-1199
Fax +49 [89] 95 07-91199
email:
Stefanie.Prinz@ProSiebenSat1.com
Contact:
Isabelle Fedyk
SevenOne International GmbH
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-2322
Fax +49 [89] 95 07-92322
email:
Isabelle.Fedyk@
SevenOneInternational.com
Press release online:
www.sevenoneinternational.com