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Datum:
19.06.2011
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SevenOne International sells “You Deserve It” to Spain’s Antena 3

Munich, June, 20. SevenOne International has sold a production order of Dick de Rijk's ("Deal or No Deal") game show "You Deserve It" to Spanish Free TV broadcaster Antena 3. The title of the local version is "Te lo mereces." Carmen Ferreiro, Director Entertainment of Antena 3, said: "We are very pleased to have purchased the rights of 'You Deserve It', one of the newest formats of MIPTV, because it fits perfectly in the line of family entertainment of Antena 3." Axel Böhm, Director of Regional Sales and International Fiction Acquisition of SevenOne International, said: "'You Deserve It' is a terrific new show as it combines the thrill of a game show with a deeply moving reality factor. After the pilot production for ABC, it is great to see how well the show travels and with their expertise, Antena 3 is the prefect partner for us." Additionally to the sale of Dick de Rijk's "You Deserve It" to ABC in the United States, SevenOne International has sold the show to numerous territories, including Italy, the Middle East and SAT.1 in Germany. "You Deserve It" is a product of the partnership between de Rijk and Red Arrow Entertainment Group, a ProSiebenSat.1 Group company founded in 2010 to aggressively build out a leading portfolio of international production companies, creative partners and global formats. You Deserve It The first game show where a contestant is not playing for himself… but for someone deserving it. In this emotional game show, contestants have to recommend the beneficiary for whom they want to play. They can potentially win a fortune and make this the turning point in the life of one special person. The beneficiary does not have the faintest idea about what's boiling - not about the preparations, not about the contestant playing for him in a TV show… not a clue! Secrecy is part of the plan, until we surprise this person in an eye-watering finale and reveal the big check with a hopefully life-changing amount of money. To achieve this, the contestant has to go through 10 nerve-wrecking rounds, each offering 10 clues to solve a question. Clues do not come for free - sometimes they cost a nice measly sum, sometimes a disastrous amount of cash. Everything depends on the contestant's knowledge and intuition. Antena 3 ANTENA 3 is the leading commercial media group in Spain. The company operates in multiple business areas through its brands ANTENA 3, ONDA CERO, EUROPA FM, NEOX, NOVA, Nitro, ATRES ADVERTISING, MOVIERECORD, ANTENA 3 MULTIMEDIA, UNIPUBLIC, I+3, ANTENA 3 FILMS and ANTENA 3 EVENTOS, among others. SevenOne International SevenOne International is the worldwide programming sales company of Red Arrow Entertainment Group, a ProSiebenSat.1 Group company. ProSiebenSat.1 is the second-largest broadcasting group in Europe, reaching more than 78 million TV households. SevenOne International offers an extensive portfolio of TV events, TV movies, telenovelas, prime-time series and mini-series, as well as magazine shows and entertainment formats. In addition, SevenOne International markets and co-finances the programs of third-party producers. The company is headquartered in Unterföhring, just outside of Munich. About Red Arrow Entertainment Group Launched in January 2010 as a ProSiebenSat.1 Group company, Red Arrow combines a dynamic and growing group of international television production companies with powerful creative partnerships and a leading program distribution house.  Alongside The Mob Film Company, Red Arrow Group production companies comprise Kinetic Content, Magic Flight Film, Producers at Work, Red Arrow Entertainment Ltd, Redseven Entertainment, Snowman Productions Denmark, Snowman Productions Sweden, Sultan Sushi Belgium and Sultan Sushi Netherlands, combined with a Granada Media Australia co-production partnership.  Also included in Red Arrow's portfolio are partnerships with Dick de Rijk ("Deal or No Deal" & "Set for Life"), Genetic Entertainment ("Home Sweet Hotel" & "Beat the Average"), Omri Marcus, and between Redseven Entertainment and Phil Gurin ("Miss USA" & "Singing Bee"). These are accompanied by the talent agency Redseven Artists and the worldwide distribution company SevenOne International. Press Contact:
Stefanie Prinz
ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-1199
Fax +49 [89] 95 07-91199
email:
Stefanie.Prinz@ProSiebenSat1.com

Contact:
Isabelle Fedyk
SevenOne International GmbH
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-2322
Fax +49 [89] 95 07-92322
email:
Isabelle.Fedyk@
SevenOneInternational.com

Press release online:
www.sevenoneinternational.com

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