SevenOne International: “What if?” picked up by Canada’s V
Munich, April 16, 2012. What if Barbie was a
real woman? What if the Titanic never sank? What if butchers were
like rock stars? Canadians are ready to laugh as Canada's
commercial broadcaster V picked up SevenOne International's sketch
comedy "What if?". Created by the International Emmy Award and Rose
d'Or winning producer of "Benidorm Bastards", "What if?" is already
a smash hit in Belgium and the Netherlands.
"At V, our strategy evolves around the pleasure of
entertainment. 'What if?' presents funny situations and takes
humour to a level that French Canadians enjoy. We are really
looking forward to see 'What if?' with our local talent and we
truly believe that our viewers will spend a good time with this
show", says Diane Patenaude, Communication Director and
Spokesperson for the station.
Caroline Kusser, Director North America at SevenOne
International: "Created by Emmy Award winning comedy genius Tim van
Aelst 'What if?' is a fresh and funny sketch comedy presenting us
with a slightly altered reality. It already has a proven track
record in Belgium and the Netherlands and I am absolutely positive
the Canadians will love this Rose d'Or nominated show."
About "What if?"
Rose d'Or nominated "What if?" is an imaginative
rollercoaster of sketches, transporting viewers into a completely
new and different world: Starting each sketch with the question
"What if", it shows a hilarious reality that never happened, but
easily could have.
The smash hit comedy created by Tim Van Aelst ("Benidorm
Bastards") scored skyrocketing ratings on 2BE, tripling its channel
average. "What if?'s" reruns on vtm at 10.30pm still reached 45,6%
in the commercial target group (18 - 54) exceeding the channel
average by 210%. The first international launch in the Netherlands
outperformed RTL4's channel average by 175%, reaching shares of up
to 26,2% in the commercial target group.
About V
V is a division of Remstar, a company with more than
twelve years of experience producing and distributing films and
television programs. V is the third largest conventional TV station
in Quebec offering all demographics a wide range or quality program
entertainment. V's broad line-up is designed to please Quebec
audiences, featuring more than 20 original Quebec productions with
popular local celebrities, while continuing to be home to the best
and most critically acclaimed hit-U.S. series. Launched in 2009, V
ratings have continuously grown, reaching more Quebec viewers with
every new season.
About SevenOne International
SevenOne International is the worldwide programming sales
company of Red Arrow Entertainment Group, a ProSiebenSat.1 Group
company. ProSiebenSat.1 is the second-largest broadcasting group in
Europe, reaching more than 67 million TV households. SevenOne
International offers an extensive portfolio of TV events, TV
movies, telenovelas, prime-time series and mini-series, as well as
magazine shows and entertainment formats. In addition, SevenOne
International markets and co-finances the programs of third-party
producers. The company is headquartered in Unterföhring, just
outside of Munich.
Contact:
Stefanie Prinz
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-1199
Fax +49 [89] 95 07-91199
Email: Stefanie.Prinz@ProSiebenSat1.com
Isabelle Fedyk
SevenOne International
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-2322
Fax +49 [89] 95 07-92322
Email: Isabelle.Fedyk@SevenOneInternational.com
Press release online:
www.sevenoneinternational.com