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SevenOne International: “What if?” picked up by Canada’s V

Munich, April 16, 2012. What if Barbie was a real woman? What if the Titanic never sank? What if butchers were like rock stars? Canadians are ready to laugh as Canada's commercial broadcaster V picked up SevenOne International's sketch comedy "What if?". Created by the International Emmy Award and Rose d'Or winning producer of "Benidorm Bastards", "What if?" is already a smash hit in Belgium and the Netherlands. "At V, our strategy evolves around the pleasure of entertainment. 'What if?'  presents funny situations and takes humour to a level that French Canadians enjoy. We are really looking forward to see 'What if?' with our local talent and we truly believe that our viewers will spend a good time with this show", says Diane Patenaude, Communication Director and Spokesperson for the station. Caroline Kusser, Director North America at SevenOne International: "Created by Emmy Award winning comedy genius Tim van Aelst 'What if?' is a fresh and funny sketch comedy presenting us with a slightly altered reality. It already has a proven track record in Belgium and the Netherlands and I am absolutely positive the Canadians will love this Rose d'Or nominated show." About "What if?"
Rose d'Or nominated "What if?" is an imaginative rollercoaster of sketches, transporting viewers into a completely new and different world: Starting each sketch with the question "What if", it shows a hilarious reality that never happened, but easily could have. The smash hit comedy created by Tim Van Aelst ("Benidorm Bastards") scored skyrocketing ratings on 2BE, tripling its channel average. "What if?'s" reruns on vtm at 10.30pm still reached 45,6% in the commercial target group (18 - 54) exceeding the channel average by 210%. The first international launch in the Netherlands outperformed RTL4's channel average by 175%, reaching shares of up to 26,2% in the commercial target group. About V
V is a division of Remstar, a company with more than twelve years of experience producing and distributing films and television programs. V is the third largest conventional TV station in Quebec offering all demographics a wide range or quality program entertainment. V's broad line-up is designed to please Quebec audiences, featuring more than 20 original Quebec productions with popular local celebrities, while continuing to be home to the best and most critically acclaimed hit-U.S. series. Launched in 2009, V ratings have continuously grown, reaching more Quebec viewers with every new season. About SevenOne International
SevenOne International is the worldwide programming sales company of Red Arrow Entertainment Group, a ProSiebenSat.1 Group company. ProSiebenSat.1 is the second-largest broadcasting group in Europe, reaching more than 67 million TV households. SevenOne International offers an extensive portfolio of TV events, TV movies, telenovelas, prime-time series and mini-series, as well as magazine shows and entertainment formats. In addition, SevenOne International markets and co-finances the programs of third-party producers. The company is headquartered in Unterföhring, just outside of Munich. Contact: Stefanie Prinz
Medienallee 7
D-85774 Unterföhring
Phone  +49 [89] 95 07-1199
Fax      +49 [89] 95 07-91199
Email: Isabelle Fedyk
SevenOne International
Medienallee 7
D-85774 Unterföhring
Phone  +49 [89] 95 07-2322
Fax      +49 [89] 95 07-92322
Email: Press release online:

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