TV advertising budget for startups: the ProSiebenSat.1 Accelerator to invest marketing power

Applications accepted through mid-July 2015 at www.p7s1accelerator.com/en/application/

Unterföhring, June 8, 2015 - The ProSiebenSat.1 Accelerator, the support program for startups, is being reorganized and expanded. In the future, each participating startup will receive TV ad time worth €500,000 which it can use on ProSiebenSat.1's channels. In addition, an exclusive network of venture capitalists (b-to-v, Earlybird, e.ventures, Lakestar, Holtzbrinck Ventures) will support the selection of startups and the coaching in the future. All the current benefits will remain in place, such as €25,000 of startup financing and a comprehensive mentoring program. ProSiebenSat.1 will receive a variable interest in the company in return. This shifts the program's focus more towards consumer startups whose business is already more developed and which want to accelerate their growth with TV advertising. "By reorienting the Accelerator we are deploying our core competence in the form of marketing power, which accentuates the profile of the program. We are also bringing the ProSiebenSat.1 Accelerator closer to our existing investment units and our venture capital partners to make follow-up financing possible," says Dr. Christian Wegner, Member of the Executive Board at ProSiebenSat.1. Providing sustainable support to entrepreneurs and startups and equipping them for a successful start in the market was the goal when the ProSiebenSat.1 Accelerator began in 2013 as one of the first programs of its kind in Germany. Thirty startups have now gone through the Accelerator and experienced rapid growth with support from ProSiebenSat.1. Companies can now apply for the next round, which starts in September 2015, at www.P7S1Accelerator.com. Up to five startups per half-year can qualify and count on extensive benefits and support. More information about the ProSiebenSat.1 Accelerator as well as pictures are available at https://www.p7s1accelerator.com/en/downloads/. Contact: Matthias Bohlig
Senior Manager Communications ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Tel. +49 [89] 95 07-2344
Fax +49 [89] 95 07-92344
E-Mail: Matthias.Bohlig@prosiebensat1.com Marcus Prosch
Head of Corporate Communication Sales and Diversification ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Tel. +49 [89] 95 07-8920
Fax +49 [89] 95 07-8922
E-Mail: Marcus.Prosch@prosiebensat1.com

Daisy Rosemeyer-Elbers, Vanessa Frodl und Nathalie Galina

How synergies between video-on-demand and free-tv lead to success

The fragmentation of media use and a tougher battle for shares in the audience market and for advertising revenues – these are the challenges that television will face in the coming years.

Values

Corporate Culture at ProSiebenSat.1

Five values in the corporate culture of ProSiebenSat.1 form the common foundation for over 7,000 employees. In this interview, five colleagues talk about how they live the values in the ProSiebenSat.1 cosmos.

Florian Hirschberger

Over 1,000 advertising hours for promising Start-ups

For more than a decade, ProSiebenSat.1 has supported growth companies with unique investment models, thus creating value for the entire Group at the same time.