TV advertising budget for startups: the ProSiebenSat.1 Accelerator to invest marketing power
Unterföhring, June 8, 2015 - The ProSiebenSat.1
Accelerator, the support program for startups, is being
reorganized and expanded. In the future, each participating startup
will receive TV ad time worth €500,000 which it can use on
ProSiebenSat.1's channels. In addition, an exclusive network of
venture capitalists (b-to-v, Earlybird, e.ventures, Lakestar,
Holtzbrinck Ventures) will support the selection of startups and
the coaching in the future.
All the current benefits will remain in place, such as €25,000
of startup financing and a comprehensive mentoring program.
ProSiebenSat.1 will receive a variable interest in the company in
return. This shifts the program's focus more towards consumer
startups whose business is already more developed and which want to
accelerate their growth with TV advertising.
"By reorienting the Accelerator we are deploying our core
competence in the form of marketing power, which accentuates the
profile of the program. We are also bringing the ProSiebenSat.1
Accelerator closer to our existing investment units and our
venture capital partners to make follow-up financing possible,"
says Dr. Christian Wegner, Member of the Executive Board at
ProSiebenSat.1.
Providing sustainable support to entrepreneurs and startups and
equipping them for a successful start in the market was the goal
when the ProSiebenSat.1
Accelerator began in 2013 as one of the first programs of its
kind in Germany. Thirty startups have now gone through the
Accelerator and experienced rapid growth with support from
ProSiebenSat.1. Companies can now apply for the next round, which
starts in September 2015, at www.P7S1Accelerator.com.
Up to five startups per half-year can qualify and count on
extensive benefits and support.
More information about the ProSiebenSat.1 Accelerator as well as
pictures are available at https://www.p7s1accelerator.com/en/downloads/.
Contact:
Matthias Bohlig
Senior Manager Communications
ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Tel. +49 [89] 95 07-2344
Fax +49 [89] 95 07-92344
E-Mail: Matthias.Bohlig@prosiebensat1.com
Marcus Prosch
Head of Corporate Communication Sales and Diversification
ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Tel. +49 [89] 95 07-8920
Fax +49 [89] 95 07-8922
E-Mail: Marcus.Prosch@prosiebensat1.com