TWO REASONS TO CELEBRATE: REDSEVEN ENTERTAINMENT MARKS TENTH ANNIVERSARY AND LAUNCHES NEW ‘BRAND & DIGITAL STUDIO’ UNIT
RedSeven Entertainment launches new Brand & Digital Studio unit Brand & Digital Studio to produce ABOUT YOU Awards Unterföhring/Cologne, April 26,2018. Ten years – that’s 10,000 kilos lost on “The Biggest Loser”, 7,500 spoonfuls eaten on “The Taste”, and 1,720 hours spent with Heidi Klum on “Germany’s next Topmodel”. Over a decade of production, RedSeven Entertainment GmbH has produced hit formats for ProSiebenSat.1 Media SE and external broadcasters such as ZDF, RTL II, and Sky. Managing Director Jobst Benthues founded the company back in 2008. Since then, RedSeven has become one of Germany’s ten most successful entertainment production companies and part of Red Arrow Studios, the production and distribution division of ProSiebenSat.1 Media SE. Jobst Benthues has been working for ProSiebenSat.1 for over 20 years in positions such as Head of Entertainment and Deputy Managing Director of ProSieben. He successfully secured the German license for the hit show “America’s Next Top Model”. RedSeven has been producing the hugely successful show “Germany’s next Topmodel – by Heidi Klum” for ProSieben for six years now, along with the annual live broadcast of the grand finale. Now, the company plans to apply its entertainment expertise to the live broadcast of the ABOUT YOU Awards, Germany’s biggest influencer awards ceremony hosted by the commerce company. The newly founded RedSeven Brand & Digital Studio unit will produce the event’s TV premiere on ProSieben and the online broadcast on all ABOUT YOU social media channels. The awards ceremony takes place on May 3, 2018, in Munich. Jobst Benthues, Managing Director of RedSeven Entertainment, comments: “After ten years, we are still moving forward and using our expertise in entertainment to pursue the digital future. Our new Brand & Digital Studio unit allows us to offer all-round production packages with event live streams for all channels, for TV as well as for online, internal, and external channels.” RedSeven Brand & Digital Studio is creating additional content for all ABOUT YOU channels that can be watched live on all devices. Viewers will be able to enjoy behind-the-scenes material on Facebook, YouTube, and Instagram as well as exclusive reports from the red carpet by Instagram stars Riccardo Simonetti and Sofia Matiamu. A total of 280 employees are helping to create the live show along with 1,500 influencers, industry insiders, celebrities, and fans. RedSeven Brand & Digital Studio specializes in developing and creating corporate marketing content for internal and external use. Its diverse portfolio of expertise ranges from branded entertainment formats and red carpet live streams to video content for in-house communication, social media, events, and trade shows. Clients include, among others, ABOUT YOU, McDonald’s, Sony PlayStation, ING DiBa, and Samsung.