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Capital Markets Day
Heinrich von Hoessle
Weather targeting makes TV-advertising even more relevant
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CAPITAL MARKETS DAY 2018
November 14, 2018
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CAPITAL MARKETS DAY 2017
December 6, 2017
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The NuCom Group
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Roundtable_Media Trends & TV ROIs
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Interview with Group CEO Bert Habets
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Nina Kaiser
»Teamwork makes the dream work!«
We talked to Nina Kaiser, co-founder of the 4GAMECHANGERS Festival - about the turbulent beginnings in 2016, her very personal festival highlights as well as challenges that had to be overcome.
Heinrich von Hoessle
Weather targeting makes TV-advertising even more relevant
Seven.One Media and wetter.com are working together on a targeting option: on TV, precisely those products are advertised that match the weather situation. This opens up additional revenue potential in the advertising market.
Daniel Koller
»The silted bottles are a piece of German history.«
In this interview, Daniel Koller, Director Strategy, Content & Creation of Seven.One AdFactory, explains how the idea for the campaign arose, how it was realized at AdFactory’s Creative House and why Flutwein has become a piece of German history.
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