A new website: the ProSiebenSat.1 Group acquires Fem.com, a womens content portal
Munich, June 5, 2008. The ProSiebenSat.1 Group has acquired Feeem Media GmbH. Based in Munich, the company operates the womens content portal www.Fem.com which has seen dramatic growth in Germany. Through its 100-percent acquisition of the company, the ProSiebenSat.1 Group continues to expand its presence in the digital world and adds women as a key target group to the ProSiebenSat.1 Networld portfolio.
The Fem.com womens content portal enables us to fill a critical gap in the ProSiebenSat.1 Groups Internet sites, since women are a key target group for the internet as well as TV. We will further enlarge our network of online portals which already now has 2.8 billion unique users, said Dr. Marcus Englert, Member of the Executive Board of ProSiebenSat.1 for New Media. Our goal is to position Fem.com in the mid-term as one of Europes leading womens content networks and to repeat the success of the example set by Glam.com in the US.
Fem.com bundles about 20 medium-sized websites targeted at women. Additional partners will gradually follow. The range of topics will include beauty, fashion, lifestyle, celebrities, music, love, and relationships. The portal will be launched in other European countries before the end of 2008.
The idea for Fem.com was developed by Munich based wunder media, led by Todd Covell. Feeem Media GmbH was founded in the beginning of 2008 by wunder media, the investor Marco Janezic (Managing Director at Blue Ribbon Partners) and Managing Directors Manuel Gollner and Vanessa Hensel.
With over 2.8 billion page impressions per month, ProSiebenSat.1 Networld is Germanys biggest online network. In addition to the TV stations Sat.1, ProSieben, kabel eins and N24 along with their websites, ProSiebenSat.1 Networld also owns MyVideo for user-generated content, the weather-forecasting site wetter.com, the video-on-demand portal maxdome, and the social network Lokalisten.de.
About ProSiebenSat.1
For additional information about the ProSiebenSat.1 Group, please visit www.prosiebensat1.com.
Julian Geist
Head of Corporate Communications
ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Tel. +49 [89] 95 07-11 51
Fax +49 [89] 95 07-11 84
E-mail:
Julian.Geist@ProSiebenSat1.com
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