Annual General Meeting 2012: ProSiebenSat.1 is operationally and financially well positioned for further profitable growth

Proposed dividend of EUR 1.15 per common share and EUR 1.17 per preference share

ProSiebenSat.1 consistently implements its four-pillar growth strategy: 31% of identified revenue potential by 2015 has already been achieved

Full-year targets for 2012 confirmed

[All statements and figures are based on the continuing operations of the ProSiebenSat.1 Group.] Munich, May 15, 2012. The ProSiebenSat.1 Group has generated a record profit in 2011. The Group strengthened its position as one of Europe's most profitable media companies and is positive in its outlook for the current financial year. "Amid these economically challenging times, ProSiebenSat.1 is standing on a very solid foundation," said Thomas Ebeling, Chief Executive Officer of ProSiebenSat.1 Media AG, in his speech to the Annual General Meeting at the Munich Event Arena today. "Due to the significant reduction of our financial liabilities and the renegotiation of our term loans, we have established an excellent financial base for ProSiebenSat.1. And we will continue to pursue further profitable growth on the basis of our four-pillar strategy." Established as a digital entertainment powerhouse
At the Annual General Meeting, Thomas Ebeling explained how the ProSiebenSat.1 Group intends to achieve its growth objectives in the four pillars "Broadcasting German-speaking," "Broadcasting International," "Digital & Adjacent" and "Content Production & Global Sales." Compared to 2010, as the baseline for comparison, the company has set itself the goal of generating revenue growth of an additional EUR 750 million by the year 2015. By the end of 2011, the Group had already generated about 25% of the target value of EUR 750 million; by the end of March 2012, it had already achieved 31% of that goal. "We are preparing our company for the future as a digital entertainment powerhouse," the CEO said. "We are investing selectively in new areas of business and are pushing forward with the company's transformation to become an active global player that will successfully influence the future of the media sector." Solid growth in the core business of TV
In his speech, Thomas Ebeling stressed the point that television will continue to be the core business of the ProSiebenSat.1 Group, given the positive fundamentals of the TV industry. No other medium in Germany has greater reach than television, with 50 million viewers per day. In the past year, Germans watched TV for an average of four hours a day, more than ever before. According to Thomas Ebeling, "The Voice of Germany" was by far the most successful new format introduced to German TV in the last few years. ProSiebenSat.1 currently has about 200 new formats under development to continue the stations' successful course. Besides Germany, the company is focusing particularly on the Scandinavian TV markets, which continued to experience dynamic growth in 2011. With a gross advertising market share of 42.3%, ProSiebenSat.1 was again the No. 1 in the German market in the last year. Thomas Ebeling is convinced that the company can attract new TV advertising customers. "We are planning to generate revenues of more than EUR 50 million with new advertising customers in 2012." Decentralized advertising is an element of this strategy: Advertising customers will be able to air TV spots not only nationwide, but also on a decentralized basis, in one of five major regions. The company is already reaping the benefits of decentralized advertising in Sweden. Besides the marketing of advertising times, another increasingly important revenue source for the ProSiebenSat.1 Group in its core German market is distribution. In other European countries, the Group has successfully operated a dual revenue model for many years already. Besides advertising revenues, the Group's Scandinavian TV stations, for example, rely on a second important revenue source, because cable network operators pay the TV stations for letting them include their programs in their cable packages. That makes the Group's TV stations in Northern Europe much more independent of cyclical fluctuations of the advertising market. By the year 2015, the Group will strive to generate about 50% of its total revenues outside the German TV advertising business. Systematic expansion of the "Digital & Adjacent" segment
The Group continues to pursue the expansion of its business in the areas of online, pay-TV, video-on-demand, games and ventures. In his speech, Thomas Ebeling devoted particular attention to the growth areas in this segment such as online games, as the fastest-growing sector of the entertainment industry, worldwide. The Group will make every effort to tap this promising future market. "With our media power, we can make online games very popular in a short time," Ebeling explained. "The exclusive partnership with Sony attests to the confidence placed in us as brand-creators. We intend to build on that success." Targeted expansion of "Content Production & Global Sales"
With regard to the development, production and distribution of TV programming content, ProSiebenSat.1 Group has set its sights on Asia. "Having successfully opened the doors to the U.S. and English markets in 2011, we are now proceeding to expand our business into Asia. Already today, one of every two TV sets in the world today is in an Asian household," Thomas Ebeling said. Record result confirmed as the full-year target for 2012
Thus, the strategic plan for the ProSiebenSat.1 Group is in place. After a successful start in 2012, the company is confident that it will be able to execute this plan successfully. At the Annual General Meeting, Ebeling confirmed the goal of generating yet another record result in 2012. "We will achieve that goal by further extending our strong market position, while also using the effectiveness of TV to tap new market segments in adjacent areas." ProSiebenSat.1 is a growth stock with an attractive dividend yield
The ProSiebenSat.1 Group generated a recurring EBITDA of EUR 850.0 million in 2011, reflecting an increase of 7.4 percent compared to 2010. Revenue growth and cost efficiency also fueled a substantial increase in underlying net income from continuing operations, which amounted to EUR 309.4 million in 2011 (+12.4% over 2010). That figure is an important benchmark for the dividend distribution. The ProSiebenSat.1 Media AG proposes to the Annual General Meeting a dividend of EUR 1.15 per common share and EUR 1.17 per preference share. This corresponds to a payout ratio of about 80% and a dividend yield of 8.3%, based on the share's closing price at the end of 2011. "In that respect, we are one of the top 5 companies in the MDAX," Thomas Ebeling said. Contact: Julian Geist
Corporate Spokesman ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-1151
Fax +49 [89] 95 07-91151 Email:
Julian.Geist@ProSiebenSat1.com Katrin Schneider
Head of Corporate and Financial Communication

ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Tel. +49 [89] 95 07-1164
Fax +49 [89] 95 07-91164 Email: katrin.schneider@ProSiebenSat1.com Online press release:
www.ProSiebenSat1.com

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