August 2005: ProSiebenSat.1 Group sets new record for audience share

Munich, September 1, 2005. The ProSiebenSat.1 Group set a new record for audience share in August. At 30.3 percent, Sat.1, ProSieben, kabel eins and N24 earned the highest August share of the 14-to-49 demographic since the Groups founding (2004: 26.1%; 2003: 28.2%; 2002: 26.5%; 2001: 28.9%). The four stations picked up a substantial 4.2 percentage points against the prior year, and 0.8 percentage points from July 2005 (29.5%).

According to preliminary weighted data, Sat.1 drew 12.2 percent of the target audience advertisers prize most up 1.9 percentage points from last year and 0.4 percentage points from July (August 2004: 10.3%; July 2005: 11.8%). And it wasnt just feature films (Sister Act: 17.8%) and the hit series Verliebt in Berlin (new high: 25.5%) that earned the station large shares. Sat.1s news and informational programming has also drawn significantly higher ratings over the past few months. The Sat.1 News with Thomas Kausch earned an average of 14.2 percent of the 14-to-49 audience in August (M-F), and peaked as high as 17.0 percent. Blitz earned an average of 14.6 percent (M-F) and peaked at 16.6 percent. Both programs earned their largest shares since theyve been on the air.

ProSieben also made substantial gains, earning its best August share in four years, 11.5 percent. The figure was up 0.9 percentage point against the prior year, and 0.4 percentage points from July (August 2004: 10.6%; 2003: 10.8%; 2002: 11.3%; 2001: 12.6%; July 2005: 11.1%). Among the ratings highlights were the docu-soap Sarah & Marc in Love, with shares of up to 23.4 percent of the target audience. But the station also drew millions of viewers for blockbusters like The Transporter (25.8%), Godzilla (18.8%) and The Glass House (16.2%). ProSiebens knowledge magazines also enjoyed higher ratings. Wunderwelt Wissen (up to 17.5%) and Galileo Extra (up to 16.7%) both earned the highest audience shares in their history.

With a share of 5.6 percent, kabel eins earned the best August ratings since it went on the air in 1992. The station was up 0.9 percentage points against the year before (August 2004: 4.7%; July 2005: 5.7%). Particular hits included its ever-successful Crime Friday, with series like Missing (up to 9.7%) and Without a Trace (up to 8.4%). But the stations informational magazines (K1 Magazin: up to 8.9%) and the new second season of Reklame! Top 10 (up to 8.7%) also scored with viewers.

News station N24 reached a 1.0 percent share for the first time in August, doubling its figure from a year earlier (August 2004: 0.5%). The stations gain against July was 0.1 percentage point. Thus N24 not only expanded its lead over its competitors (n-tv, August 2005: 0.8%) but remains the clear No. 1 in the German TV news market.

RTLs August share was 15.2 percent (August 2004: 15.0%; July 2005: 15.3%). Vox earned 6.5 percent (August 2004: 5.6%; July 2005: 6.4%), n-tv 0.8 percent
(August 2004: 0.5%; July 2005: 0.7%;). Super RTL reached 2.8 percent (August 2004: 2.2%; July 2005: 2.7%). RTL II lost 1.3 percentage points against the year before (August 2004: 7.6%; July 2005: 6.5%).

Source: AGF/GfK, PC#TV / SevenOne Media, all households D + EU, viewers 14-49

Contact:
Stefanie Prinz
ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Phone +49 (89) 95 07-11 99
Fax +49 (89) 95 07-1159

Email:
Stefanie.Prinz@ProSiebenSat1.com

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