Capital Markets Day: ProSiebenSat.1 Presents Growth Strategy

Munich, October 5, 2011. At today's Capital Markets Day, the ProSiebenSat.1 Group presents its growth strategy for the years to come. Thomas Ebeling, CEO of ProSiebenSat.1 Media AG: "Television is the heart of ProSiebenSat.1. It gives us the strength to develop the company into a powerhouse for TV and digital entertainment. In our growth strategy which we present today, we have identified additional revenue potential of more than EUR 750 million by 2015. Over the past few years, we have shown that we can implement new ideas in a professional and economically successful manner. Now, we want to take another major step forward and further consolidate our leading position as one of the most profitable media companies in Europe. ProSiebenSat.1's operational set-up is better than ever before. We will utilize the attractive growth opportunities in the digital world and abroad and work hard to achieve further profitable growth." The future growth strategy is based on, and began with, the successful realignment of the Group over the past few years. The optimization of the station and country portfolio allowed ProSiebenSat.1 to prepay a significant portion of its loans in summer 2011 and, for the most part, to extend the maturity profile until 2016. Ebeling: "Cost discipline and remaining in our leverage target corridor of between 1.5 and 2.5 continue to be vitally important measures for us." This provides the Group with an extremely solid financial basis and balance sheet position. Ebeling considers ProSiebenSat.1 optimally prepared to grasp future growth opportunities and pursue them vigorously: "Thanks to our successful initiatives in all four pilars of our future strategy, we will gradually reduce our dependency on the German advertising market further. In 2015, we expect to be generating nearly half of our revenue outside the traditional TV advertising market in Germany." The growth plan of the ProSiebenSat.1 Group is based on a four-pillar strategy. The Group is aiming for primarily organic growth in the "Broadcasting German- speaking", "Digital & Adjacent business" and "Production and Sale of content" pilars. In the "Broadcasting International" pilar, ProSiebenSat.1 is mainly pushing for organic growth as well as evaluating opportunities in high-growth markets. The ProSiebenSat.1 Group is aiming to further strengthen its leading position in the German television market and increase revenues every year until 2015 at least in line with the market. At the same time, new stations, winning formats and an optimized sales and distribution strategy are set to strengthen its position even more. Ebeling believes that television in the German-speaking regions will remain a highly attractive market in future as well. Ebeling explains: "TV is and remains the most important and most popular medium for audiences and advertising clients alike. Television usage is stable and actually rising in many age groups, including with the younger generation. It is impossible to establish major product brands without television, more so today than even before, and regardless of the economic cycle. This is the solid basis of our future growth." Additional revenue potential of at least EUR 250 million has been identified for the Broadcasting German-speaking units in the years up to 2015. Overall, ProSiebenSat.1 is aiming for organic double-digit growth in all other pillars outside the traditional German TV advertising market and has stated its objective of systematically reducing dependency on this market. Additional organic revenue opportunities in the international TV business are estimated at more than EUR 150 million, with the average annual growth rate (CAGR) set at an upper single digits level until 2015. To achieve this, the Group will be expanding existing activities as well as evaluating future growth markets. Thomas Ebeling commented, "We want to exploit our international opportunities more actively and more effectively than ever. We will also be focusing on attractive, dynamic growth markets. " In the "Digital & Adjacent" pilar, the ProSiebenSat.1 Group will continue the dynamic growth of the past few years and further consolidate its leading market position in the area of digital and online television. The additional organic revenue potential should pass the EUR 250 million mark, with the annual growth rate (CAGR) set to exceed 20% here until 2015. Ebeling explains: "With innovative revenue models such as media-for-revenue or our online video and games strategy, we have set new standards in the industry. We will continue to use the Group's innovative strength for further profitable growth. In addition to strong organic growth, we will also look for opportunities to acquire brand-driven companies that will particularly benefit from interlinking with television." With the fourth pillar, production and global sales of program content, the Group aims to grow by more than EUR 100 million, with a CAGR significantly above 20% until 2015. "We will systematically internationalize our strong content, develop collaboration with partners and consolidate our presence, particularly in the USA and dynamically growing markets", stated the CEO on Capital Markets Day. In light of the Group's growth strategy, the CEO of the ProSiebenSat.1 Group is optimistic about the future. Ebeling explains: "The combination of a strong, sound core business and highly attractive growth opportunities is an excellent basis for the further development of our company." A stream of the event is available from 11.00 a.m. CET on www.prosiebensat1.com under the thread "Investor Relations/Capital Markets Day". We will be uploading all presentations in the course of the day. Contact:
Julian Geist
Group Spokesman
ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Phone  +49 [89] 95 07-11 51
Fax +49 [89] 95 07-911 51 E-mail:
Julian.Geist@ProSiebenSat1.com Press Release online:
www.ProSiebenSat1.com