February audience share

ProSiebenSat.1 TV Deutschland marking a gain of 1.4 percentage points over their audience share in the same month last year

Unterföhring, March 1, 2012. The German TV station family of the ProSiebenSat.1 Group (SAT.1, ProSieben, kabel eins, and sixx) captured a combined audience share of 28.6% in February 2012, marking a gain of 1.4 percentage points over their audience share in the same month last year (February 2011: 27.2%) and a gain of 0.5 percentage points in comparison to the month before (January 2012: 28.1%). The TV stations in detail: SAT.1 attracted an audience share of 10.6% in February 2012, ProSieben 11.2%, kabel eins 6.0% and sixx 0.8%. Please also regard the separate press releases. Basis: All television households in Germany (Integrated TV Panel Germany + EU). Source: AGF/GfK-Fernsehforschung / TV Scope / ProSiebenSat.1 TV Deutschland Audience Research.
Conducted: 03/01/2012 (provisionally weighted: 02/27-02/29/2012).
Unless otherwise noted, all figures refer to the segment of viewers aged 14-to-49. Contact:
ProSiebenSat.1 TV Deutschland GmbH
Corporate Communications
Susanne Lang
Phone: 089-9507-1183
Susanne.Lang@ProSiebenSat1.com

SEITENANFANG

Jobst Benthues

"We want to be part of an idea that becomes a success around the world."

Redseven Entertainment is behind many successful formats, not only at ProSiebenSat.1 but also at various other stations and platforms. Jobst Benthues tells us which formats these are and how Redseven has developed over the years.

Daisy Rosemeyer-Elbers, Vanessa Frodl und Nathalie Galina

How synergies between video-on-demand and free-tv lead to success

The fragmentation of media use and a tougher battle for shares in the audience market and for advertising revenues – these are the challenges that television will face in the coming years.

Studio71

The youth demographic’s brightest stars: Influencer power around the globe

Influencers are some of the most compelling brand ambassadors of our time. Studio71 boasts one of the world’s largest rosters of the most popular social media stars with the broadest reach.