French channel TF1 commissions Red Arrow International’s “My Restaurant Rocks”
Munich, Mai 19, 2014. Bon appétit TF1: After
the successful launch of the pilot and ratings of up to 27% (market
share in the commercial target group; housewives under 50) in early
April, France's largest commercial broadcaster, TF1, has
commissioned a long running series order of "My Restaurant
Rocks".
The reality show is a local adaptation of the German format
"Mein Lokal, Dein Lokal". On air daily access prime on Germany's
kabel eins, "Mein Lokal, Dein Lokal" is currently in its second
season with ratings of up to 40 percent above channel average in
the commercial target group.
Each week, "L'Addition, s'il vous plait" (local title) sees 4
professional restaurants going head-to-head in a battle to be the
best in their local region. Every restaurant takes it in turn to
host their competitors, serving them a 3 course dinner of
first-class food.
Tobias Schulze, Senior Sales Manager, France
said: "France is famous for its food all over the world - and now
we can see who the crème de la crème really is! Cooking-based shows
are on a high in France right now, making 'L'Addition, s'il vous
plait' the ideal recipe for TF1."
About "My Restaurant Rocks"
The perfect dinner, not prepared in the kitchen of someone's home,
but in a restaurant - by professionals - and for professionals.
They eat three courses à la carte - while the restaurant is as busy
as ever.
Each week, five completely different restaurants in the same
city compete with each other. The main protagonist is either the
owner, the chef, the landlord/landlady, or the restaurateur.
His/Her team will help with the preparations. As guests of their
competitors, the pros check out each other's food and drinks, and
everything else from the kitchen drawer to the toilet facilities.
At the end of the day, they award points on a scale from one to ten
for taste, atmosphere, interior design, value for money, and
service. At the end of the week, the winner will receive €3,000 in
prize money!
TF1
The TF1 channel offers family-oriented, events-based
programming addressing major themes that attract a broad audience.
In 2013, TF1 showed a strong lead with 99 of the year's top 100
audiences with various programmes such as:
News The 1 o'clock news drew
an extra 100,000 TV viewers, with 6.3m on average and a high of
8.3m. .
The 8 o'clock news also drew an additional
100,000 viewers, with 6.5m on average and a high of 9.7m.
Light entertainment :"Bon anniversaire
des Enfoirés"(March 2014), : 13m viewers and a 53%
audience share, this year's show set a new record and claimed the
best TV ratings in 2014
Fiction drama : Profilage" - season
4 : strongest ratings since launch with a high of 8.2m
viewers.
Sports, "France - Ukraine":
13.6 m viewers and a high of 18m at the end of the match - a record
for a World Cup qualifier.
Feature films, Rien à
déclarer" : 10m viewers for the first unscrambled
broadcast of the Dany Boom film - the best cinema ratings of the
year.
Avatar": 9.7m viewers for the first unscrambled
broadcast of the James Cameron film - the best performance by a US
film this year.
Youth, TFou, TF1's slot for
young viewers, was up on last year, with a 25% share of 4-10 year
olds, confirming its leadership in children's programming, all
channels combined.
Magazines and documentaries: Reportages
attracted a high of 5.6m viewers. This year's record for Sept
à Huit was 5.5m viewers. TF1's programming is based on
unifying and recognisable concepts that are constantly renewed to
meet viewers expectations.
Red Arrow International
Red Arrow International is a leading worldwide programming
sales-house with a broad selection of scripted, factual and format
titles from Red Arrow's global portfolio of production companies,
outstanding third-party creators and digital-content partners.
In addition, Red Arrow International is a prolific co-producer
and provides substantial production financing to a wide array of
highly-acclaimed scripted and non-scripted projects. Recent global
highlights include: "Bosch" (Amazon), "Lilyhammer" (Netflix);
"Betty White's Off Their Rockers" (NBC), and "The Taste" (ABC).
With offices in Munich, Los Angeles and Hong Kong, the company
has global reach and distributes content to over 180 territories
around the world.
Led by co-MDs Irina Ignatiew and Henrik Pabst, Red Arrow
International is part of Red Arrow Entertainment Group, which also
includes: 15 production companies across 9 countries; Los Angeles
based MCN, Collective Digital Studios; and creative partnerships
and joint ventures with STV, Screenz, Sync Media and One Three
Media (Mark Burnett / Hearst).
Red Arrow Entertainment Group is a wholly owned subsidiary
of the ProSiebenSat.1 Group, one of Europe's leading media
groups.
Contact:
ProSiebenSat.1 Group
Susanne Brieu
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-1137
Fax +49 [89] 95 07-91137
Email: Susanne.Brieu@ProSiebenSat1.com
Red Arrow International
Isabelle Fedyk
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-2322
Fax +49 [89] 95 07-92322
Email: Isabelle.Fedyk@redarrowinternational.tv
Press release online:
www.redarrowinternational.tv