Growth: ProSiebenSat.1 TV Deutschland was the clear market leader in the 14-to-49 year-old demographic in 2013 / Full-year audience share of 28.1 percent

Unterföhring, January 1, 2014. The German TV station family of the ProSiebenSat.1 Group - consisting of SAT.1, ProSieben, kabel eins, sixx, SAT.1 Gold and ProSieben MAXX - closed the year 2013 with an audience share of 28.1 percent. Thus, the TV station group was 2.0 percentage points ahead of the RTL Deutschland media group (RTL, Vox, Super RTL, n-tv, RTL Nitro), which drew an audience share of 26.1 percent in 2013. The TV stations of ProSiebenSat.1 TV increased their total audience share by 0.3 percentage points over the prior year (2012: 27.8% audience share), while the TV stations of RTL Deutschland lost 1.2 percentage points compared to 2012 (2012: 27.3% audience share).
Individually, the TV stations of ProSiebenSat.1 TV Deutschland performed as follows in 2013: SAT.1 garnered an audience share of 9.4 percent, ProSieben 11.4 percent, kabel eins 5.6 percent, sixx 1.2 percent, SAT.1 Gold 0.4 percent and ProSieben MAXX 0.2 percent.
Compared to the first half, the TV stations improved their ratings performance by 1.8 percentage points in the second half of 2013 (second half 2013: 29.0% audience share; 1st half: 27.2% audience share).

Wolfgang Link, CEO of ProSiebenSat.1 TV Deutschland: "2013 was a good year for our family of TV stations. We increased our ratings over the preceding year and successfully launched two new TV stations, SAT.1 Gold and ProSieben MAXX. ProSieben in particular picked up considerable speed in 2013: The TV station's reputation as an innovation driver was impressively confirmed by the large number of new shows. And SAT.1 is also on the right track: The optimization measures taken with respect to the stable prime-time slot are beginning to yield fruit, as evidenced by the positive audience share trend compared to the first half of the year. With these channels and kabel eins, sixx, SAT.1 Gold and ProSieben MAXX, we are extremely well positioned for 2014."

TV station highlights in 2013

Success story ProSieben: Historically narrow gap with the market leader
ProSieben was the only major TV station to increase its audience share in 2013. Having gained 0.1 percentage points over the prior year, ProSieben expanded its audience share to 11.4 percent (viewers aged 14 to 49). As a result, the gap with market leader RTL in this demographic narrowed to the smallest margin in the history of the TV station. In its relevant demographic (14-39 years old), ProSieben is the unchallenged market leader, with a 16.0 percent audience share.

SAT.1 rides upward trend in the second half / Daytime successfully optimized
SAT.1 closed the year 2013 with a 9.5 percent audience share in its relevant demographic of 14-to-59 year-olds. From the first half to the second half, the TV station increased its audience share by 0.3 percentage points (first half 2013: 9.4% audience share; second half 9.7% audience share). This improvement was aided in part by the successful optimization of daytime programming, including the new formats "Auf Streife," "Im Namen der Gerechtigkeit" and "Anwälte im Einsatz." The TV station also fared well in prime time, with successful new shows like "The Voice Kids" and "Got to Dance" and major TV events like the political satire "Der Minister." To celebrate its 30th birthday on January 1, 2014, SAT.1 will treat its viewers to the promotional campaign "30 Years - 30 Wishes," as well as numerous programming highlights including new episodes, new seasons and innovative program ideas.

Stable in 2013: kabel eins maintains its viewership with a full-year audience share of 5.6 percent
kabel eins brought the year 2013 to a successful close by maintaining a stable audience share of 5.6 percent in the 14-to-49 year-old demographic. Thus, kabel eins was one of the few TV stations in Germany not to sustain audience share losses compared to the prior year. Ratings guarantors for kabel eins in 2013 included classic movies like "Asterix bei den Briten" (13.0% audience share), the soccer matches of the UEFA Europa League (up to 12.5% audience share), "K1 Magazin" (up to 11.6% audience share), "Abenteuer Leben - täglich neu entdecken" (up to 9.7% audience share) and "Rosins Restaurants" with an audience share of up to 10.0 percent.

sixx makes women happy! Audience share climbs 0.5 to reach 2.1 percent
Compared to 2012, sixx increased its audience share by a solid 0.5 percent to 2.1 percent in the relevant demographic of women aged 14 to 39. The TV station with the green logo scored big with in-house productions like "Enie backt" (up to 9.2% audience share) and hit U.S. series like "Vampire Diaries" (up to 9.7% audience share). The TV station fared especially well in the second half of the year, thanks in part to its new, in-house production "Paula kommt!" In the period from July to December, 2.4 percent of women aged 14 to 39 and 1.3 percent of women aged 14 to 49 tuned in to sixx, on average. Ghoulish fun is on the program for 2014, with the fifth season of "Vampire Diaries" scheduled to begin at 8:15 p.m. on February 6, 2014. Starting on January 2, sixx will air double episodes of the complete second, third and fourth seasons of this series, beginning at 10:00 p.m.

SAT.1 Gold: Successful first year, with a 0.5 percent audience share
Having debuted on January 17, 2013, SAT.1 Gold closed its first year with a very good audience share of 0.5 percent in the relevant demographic of women aged 40 to 64. SAT.1 Gold followed a continuous upward trend in its first year, rising from an audience share of 0.3 percent in the first quarter to more than 0.5 percent in the second quarter. In the third quarter, SAT.1 Gold increased its audience share to 0.6 percent in the relevant demographic and pulled in a strong 0.8 percent in the fourth quarter. In the group of 14-to-49 year-old viewers, SAT.1 Gold attained a satisfying audience share of 0.4 percent in 2013.

ProSieben MAXX got off to a good start in 2013
Though still young, ProSieben MAXX was very successful in 2013, drawing a very good audience share of 0.7 percent in December, for the third month in a row (viewers aged 14 to 49, relevant demographic of men aged 30 to 59). The new TV station, which started on September 3, 2013, achieved a very good audience share of 0.2 percent in its first year.

Basis: All TV households in Germany (Fernsehpanel D+EU). Source: AGF in collaboration with GfK / TV Scope / ProSiebenSat.1 TV Deutschland Audience Research. Survey date: 01/01/2014 for the survey period 01/01-12/31/2013 (semiannual and quarterly figures 01/01-12/30/2013); provisionally weighted: 12/28-12/31/2013. ProSieben MAXX weighted since its debut on 09/03/2013 / SAT.1 Gold weighted since its debut on 01/17/2013. Full-year ratings calculated in accordance with the AGF convention.
Unless otherwise stated, all audience shares refer to viewers aged 14 to 49. Contact:
ProSiebenSat.1 TV Deutschland GmbH
Communication Projects
Dagmar Brandau
Tel: 089/9507-2185
Dagmar.Brandau@ProSiebenSat1.com