ProSiebenSat.1 Acquires Majority Share in preis24.de
Unterföhring, May 24, 2012 - SevenVentures, the
venture subsidiary of the ProSiebenSat.1 Group, has acquired a
majority share in preis24.de, a subsidiary of Sixt e-ventures.
preis24 is an Internet-based price comparison service featuring top
deals for contracts for private consumers, particularly in the
areas of mobile communications and DSL. Tim Heidfeld heads up the
businesses. The acquisition is subject to approval by the German
Federal Cartel Office.
"Approximately one fourth of German consumers recognize the blue
piggy bank as an advertising vehicle for preis24. Interested
parties know that with our price comparison service, they can save
up to 30% on brand-name products and contracts - from the
telecommunications field, for example - compared to going through
the provider directly," explains Tim Heidfeld, founder and CEO of
preis24.de. "And it's not just the
blue piggy bank of preis24 that has reason to celebrate. With Sixt
e-ventures as an investor, and now that we are the newest member of
the ProSiebenSat.1 family, we're looking forward to further growing
and boosting our market share in the successful medium of TV,"
Heidfeld remarks.
Managing Director of SevenVentures Claas van Delden comments
about the majority interest: "With a majority share in preis24.de,
we are continuing to expand our presence in the digital world.
Since a direct connection exists between e-commerce and TV,
preis24.de has enriched our investment portfolio by adding an
online portal with excellent prospects."
Konstantin Sixt, Managing Director of Sixt e-ventures GmbH: "The
development of preis24.de is a success story. By taking advantage
of the clear benefits offered by the price comparisons on our
website, countless customers can save hard cash. With this website,
Sixt e-ventures has built up a holding on the Internet that is in
line with its strategic orientation. Now, with the acquisition of a
majority interest by ProSiebenSat.1, we have achieved a very
successful exit and will continue to participate in future gains in
value. At the same time, the involvement of ProSiebenSat.1 has
opened up the next chapter in the story of preis24.de; the ideal
conditions are now in place for the website to further increase its
name recognition and allow even more customers to take advantage of
significant savings."
About SevenVentures
SevenVentures is the venture arm of the ProSiebenSat.1
Group, one of the leading media companies in Europe and Germany's
largest TV network. With SevenVentures' media-for-equity and
media-for-revenue-share business, companies receive advertising
time in return for a share in revenues or an equity stake in the
company. At the core, the ProSiebenSat.1 subsidiary bundles
companies that already have reached a certain market maturity and
which are of strategic significance for the TV group as well as
innovative start-ups and young companies with proven business
models that can continue to grow with the support of
ProSiebenSat.1. The focus is on start-ups and brand development.
With numerous investments in different market segments,
SevenVentures is the leading media investor in Germany.
About preis24.de
preis24 is an Internet-based price comparison service for new
customer acquisitions featuring top deals for contracts for private
consumers, particularly in the areas of mobile communications and
DSL. By making orders via preis24, with many contracts customers
can save up to 30% compared to ordering directly from providers. By
using preis24, over 200,000 satisfied customers have already
successfully made comparisons and saved money. preis24 offers an
overview of selected rates from different industries, including
Internet, cell phones, power and gas, insurance companies, bank
products, as well as shopping and travel. The portal is a
shareholding of Sixt e-ventures. Sixt e-ventures bundles different
Internet-based and New Media business models that do not affect the
core business of Sixt. Apart from Sixt e-ventures, additional
partners include the founder and CEO of preis24, Tim Heidfeld, and
Sascha Schumann, CTO of preis24. Additional information is
available at www.preis24.de.
Contact:
Marcus Prosch
Director PR
Phone: +49 [89] 95 07-89 20
Fax: +49 [89] 95 07-89 23
mail:marcus.prosch@prosiebensat1.com