ProSiebenSat.1 and Zalando agree strategic cooperation for audience driven advertising

Cooperation opens up new targeting opportunities for advertising customers on premium market Synergies between high range of SevenOne Media inventory and Zalando Media Solutions’ Premium Audience segments Cooperation agreement between ProSiebenSat.1 and Zalando open to other inventory and data partners Berlin/Unterföhring, January 19, 2017. Zalando, Europe’s leading online fashion platform, and ProSiebenSat.1 Group, one of the largest independent media companies in Europe, have signed a strategic cooperation agreement. On the basis on the digital inventory of ProSiebenSat.1 and the anonymized Premium Audience segments provided by Zalando’s advertising unit Zalando Media Solutions, the partners will offer the advertising industry tailored targeting products in premium environments in both the display and video sectors. This will be launched with a prominent engagement and performance (PEP) format, an audience driven advertising innovation with native features. Jerome Cochet, SVP Advertising & Sales Zalando SE & CEO Zalando Media Solutions: “The strategic cooperation between Zalando Media Solutions and SevenOne Media will bring our two successful business models together in a participatory manner and thereby make audience driven advertising the new industry standard – both digitally and for addressable TV. Building on the common, strong tech stack and the future integration of further inventory and data partners, the cooperation is also set to enable new, data-based advertising formats throughout Europe.” ProSiebenSat.1 will contribute its extensive inventory, marketed by SevenOne Media, to the partnership. More than 30 million unique users can currently be reached via its proprietary platforms and clients. Within the cooperation, Zalando Media Solutions will make available its Premium Audience segments consisting of around 19 million active customers. Furthermore, both partners we be putting their expertise in the ad tech field into the cooperation. Here, ProSiebenSat.1 can rely on the skills of Virtual Minds, in which the company has held an investment since 2015. Thomas Port, Director of SevenOne Media: “Connecting the high range of SevenOne Media’s inventory with the quality consumer insights from Zalando Media Solutions allows a new audience driven advertising platform and the development of new advertising products, such as addressing specific target group segments. This is a unique combination in Germany and will make our customers’ campaigns even more dynamic.” Contacts: ProSiebenSat.1 Media SE                                                         Maurice Böhler
Konzernkommunikation Sales & Diversifikation
Tel. +49 [89] 95 07 - 4139
Fax +49 [89] 95 07 - 94139 Maurice.boehler@prosiebensat1.com                                            Zalando SE Nina Schwarze
Corporate Communications Sales Zalando SE
Tel. +49 [170] 28 24 241
Fax +49 [30] 27 59 46 93 Nina.Schwarze@Zalando.de