Zalando, SevenOne Media
Press archive
Find all press releases in
Press archive

ProSiebenSat.1 and Zalando agree strategic cooperation for audience driven advertising

Cooperation opens up new targeting opportunities for advertising customers on premium market Synergies between high range of SevenOne Media inventory and Zalando Media Solutions’ Premium Audience segments Cooperation agreement between ProSiebenSat.1 and Zalando open to other inventory and data partners Berlin/Unterföhring, January 19, 2017. Zalando, Europe’s leading online fashion platform, and ProSiebenSat.1 Group, one of the largest independent media companies in Europe, have signed a strategic cooperation agreement. On the basis on the digital inventory of ProSiebenSat.1 and the anonymized Premium Audience segments provided by Zalando’s advertising unit Zalando Media Solutions, the partners will offer the advertising industry tailored targeting products in premium environments in both the display and video sectors. This will be launched with a prominent engagement and performance (PEP) format, an audience driven advertising innovation with native features. Jerome Cochet, SVP Advertising & Sales Zalando SE & CEO Zalando Media Solutions: “The strategic cooperation between Zalando Media Solutions and SevenOne Media will bring our two successful business models together in a participatory manner and thereby make audience driven advertising the new industry standard – both digitally and for addressable TV. Building on the common, strong tech stack and the future integration of further inventory and data partners, the cooperation is also set to enable new, data-based advertising formats throughout Europe.” ProSiebenSat.1 will contribute its extensive inventory, marketed by SevenOne Media, to the partnership. More than 30 million unique users can currently be reached via its proprietary platforms and clients. Within the cooperation, Zalando Media Solutions will make available its Premium Audience segments consisting of around 19 million active customers. Furthermore, both partners we be putting their expertise in the ad tech field into the cooperation. Here, ProSiebenSat.1 can rely on the skills of Virtual Minds, in which the company has held an investment since 2015. Thomas Port, Director of SevenOne Media: “Connecting the high range of SevenOne Media’s inventory with the quality consumer insights from Zalando Media Solutions allows a new audience driven advertising platform and the development of new advertising products, such as addressing specific target group segments. This is a unique combination in Germany and will make our customers’ campaigns even more dynamic.” Contacts: ProSiebenSat.1 Media SE                                                         Maurice Böhler
Konzernkommunikation Sales & Diversifikation
Tel. +49 [89] 95 07 - 4139
Fax +49 [89] 95 07 - 94139                                            Zalando SE Nina Schwarze
Corporate Communications Sales Zalando SE
Tel. +49 [170] 28 24 241
Fax +49 [30] 27 59 46 93 

Close your eyes and watch – A blind man entering TV
»Blind and TV go togehter quite well«
Alex is a trainee at ProSiebenSat.1. In the column "Close your eyes and take a look: a blind man at TV", he regularly reports on his special view of the latest news about the company, TV programming or his work.
Heidi Brückl
»The expression 'rise to the occasion' takes on new meaning.«
In this interview, Heidi Brückl, Henning Kruse and Tobias Gramann tell us how they produced "The Taste" under pandemic conditions and what challenges they had to overcome.
Artificial Intelligence mady by ProSiebenSat.1
AI solutions from ProSiebenSat.1 Tech Solutions in action
AI is one of the defining topics of our time. At ProSiebenSat.1, we are using the latest technologies to increase our reach and further drive the monetization of our content.
© 2024 ProSiebenSat.1 Media SE