ProSiebenSat.1 Group: All four TV stations increase their audience shares in March

- Family of broadcast stations reaches 30.8 percent audience share (14-49)

- Best market share so far this year

- N24 ahead of n-tv for the third month in a row

- ProSiebenSat.1 widens gap with RTL stations

Munich, April 1, 2005. The TV stations of the ProSiebenSat.1 Group have entered the spring season with impressive ratings, reaching a 30.8 percent audience share in March, their best of the year so far. The stations Sat.1, ProSieben, kabel eins and N24 picked up 0.9 percentage points over February in the target demographic of 14 to 49-year-old viewers.

Every station of the ProSiebenSat.1 Group increased its audience share. Sat.1 increased its ratings 0.4 percentage points over February to reach 12.0 percent in March. The highly successful programs contributing to this success were the recently begun telenovela "Verliebt in Berlin" (up to 23.4%), the new episodes of the lawyer series "Edel & Starck (up to 17.6%) and the European Champions League round of 16 return match, Arsenal London versus Bayern München (30.6%).

ProSiebens audience share for March was 12.3 percent, 0.1 percentage points higher than February and its best of the year so far. Ratings hits included the blockbuster "Spiderman" (36.8%), "Signs" (29.4%) and "Monster AG" (20.9%), as well as the "Wok Racing Championships" (25.8%), one of the big-time annual sporting events from Stefan Raab.

The TV station kabel eins had an audience share of 5.7 percent in March, representing a substantial gain of 0.3 percentage points over February. Classic movies like "A Few Good Men" (11.1%), "Police Academy II-IV" (up to 9.1%) and the weekly crime drama "Without a Trace" (up to 9.6%) brought in the best ratings.

News channel N24 had an audience share of 0.7 percent in March (February: 0.6%), beating its competitor n-tv for the third month in a row. The news channel n-tv had an audience share of 0.5 percent in March, equal to its audience share in February.

The substantial audience share gains by the TV stations of the ProSiebenSat.1 Group further widened the gap with the RTL stations marketed by IP. RTL, Vox, Super RTL and n-tv together garnered an audience share of 25.6 percent (February: 25.4%). RTL had a 15.9 percent audience share in the 14-to 49-year-old demographic in March, after 15.4 percent in February. Vox failed to reach the February audience share level of 6.8 percent, falling in March 0.3 percent to 6.5 percent. Super RTL and n-tv were unchanged at 2.7 percent and 0.5 percent in March.

RTL 2 lost 0.6 percentage points from February, achieving an audience share of 6.7 percent in March.

A complete summary of the March audience shares is available as an Excel worksheet at: http://www.prosiebensat1.com/downloadcenter/marktanteile

You can perform your own audience share calculations with the TV analysis tool: http://en.prosiebensat1.com/research/analysetool/

Source: AGF/GfK Fernsehforschung, D+EU.

Contact:
Alexander Leschinger
Corporate Communications
ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Tel. +49 [89] 95 07-1127
Fax +49 [89] 95 07-91127

E-mail: Alexander.Leschinger@ProSiebenSat1.com

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