ProSiebenSat.1 Group continues to expand audience share in November 2005
Munich, December 1, 2005. The four broadcasters of the ProSiebenSat.1 Group continued their success in November. Sat.1, ProSieben, kabel eins and N24 boosted their audience share to 30.7 percent in November 2005. The broadcasting family thus grew by 0.3 percentage points over the same month last year (Nov. 2004: 30.4%; Oct. 2005: 30.7%). The broadcasting group has far exceeded its results from last year already as of now. Its average on the year now stands at 30.4%, which is 1.0 percentage points higher than the annual Group market share for 2004 (2004: 29.4%). All figures refer to the key 14-to-49 demographic.
Compared to November 2004, Sat.1 gained 0.7 percentage points, adding 0.4 percentage points over last month (Nov. 2004: 12.2%; Oct. 2005: 12.5%). The biggest success was the TV event Die Luftbrücke Nur der Himmel war frei with market shares of 31.0 percent for Part 1 and 27.5 percent for Part 2. The film drama was the most-watched program on both days. In the 14-to-49 demographic, Die Luftbrücke achieved an average of 29.2%. K11 - Kommissare im Einsatz in the early evening program on Sat.1 recorded its best monthly figures since its debut, with an average of 16.2 percent in November. Other highlights were the UEFA Champions League matches (Juventus Turin vs. FC Bayern: as high as 23.6%) and standbys like Schillerstrasse (up to 20.1%) and Verliebt in Berlin (up to 25.2 percent). Der Bulle von Tölz had a successful launch in its new time slot at 8:15 p.m. with 16.5%.
ProSieben reached 11.4 percent in its target group (Nov. 2004: 12.3%; Oct. 2005: 11.8%). Stefan Raab presented Das grosse TV total Turmspringen and not only took the highest audience share at 26.5%, but also gave ProSieben the lead for the day (11/26/2005: 16.1%). The following broadcast Jackass: The Movie also took advantage of this excellent viewer quota, reaching a market share of 21.9% among 14 to 49-year-olds. ProSieben impressed viewers once again in November with Hollywood highlights, as Gangs of New York drew a 16.8% audience share. The new made by ProSieben series Alles außer Sex had a successful launch at 16.8% among 14 to 49-year-olds.
Kabel eins reached its best November figure in five years at 5.6% (Nov. 2004: 5.4%; Oct. 2005: 5.6%). Main events like the feature film Nostradamus and the following documentary Nostradamus - Jenseits der Prophezeiungen brought in high audience ratings for the Munich-based broadcaster (on average 9.8%). The two-part ABBA event also thrilled a huge audience: ABBA The Movie hit 9.0%. Another highlight of the kabel eins schedule was Alien Week from November 6-10. Alien reached 7.7 percent of the key advertising audience.
N24 achieved an audience share of 0.8 percent in November, thus gaining 0.3 percentage points over the same month last year (Nov. 2004: 0.5%; Oct. 2005: 0.8%). That put the ProSiebenSat.1 Groups news channel once again ahead of competitor n-tv, which reached 0.5 percent in the 14-to-49 demographic.
RTL, Vox, Super RTL and n-tv together had a market share of 26.8 0n November (Nov. 2004: 26.4%; Okt. 2005: 25.9%). RTL dropped 0.7 percentage points compared to the same month last year for a market share of 16.7%. (Nov. 2004: 17.4%; Oct. 2005: 16.3%). Vox achieved 6.8% (Nov. 2004: 5.9%; Oct. 2005: 6.5%), while Super RTL had 2.8% (Nov. 2004: 2.7 percent Oct. 2005: 2.6%). n-tv hit 0.5% (Nov. 2004: 0.4%; Oct. 2005: 0.5%). RTL 2 lost 1.1 percentage points compared to November 2004 (Nov. 2004: 7.3%; Oct. 2005: 6.6%).
Source: AGF/GfK, PC#TV / SevenOne Media, all households D + EU, viewers 14-49.
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