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Datum:
21.03.2005
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ProSiebenSat.1 Media AG to takeover all shares of Euvia Media AG & Co. KG

- Expansion in the growth market of transaction television
- Will increase Diversification segment revenues substantially

Munich, March 22, 2005. ProSiebenSat.1 Media AG will acquire an additional 51.6 percent of Euvia Media AG & Co. KG. A share purchase agreement signed last night calls for the ProSiebenSat.1 Group to acquire 48.6 percent of the company from H.O.T. Networks GmbH i.L., and 3.0 percent from Euvias CEO Christiane zu Salm. With these additions, ProSiebenSat.1 Media AG, which up to now has held 48.4 percent of Euvia Media, will hold 100 percent of the company. The net transaction volume of EUR 115 million is comprised of EUR 155 million purchase price (US-$ 204 million at todays exchange rate of 1.32) reduced by a cash position of about EUR 40 million on Euvia Medias balance sheet. The acquisition will be subject to the approval by the Commission on Concentration in the Media Sector (KEK) and the German and Austrian antitrust authorities. The closing of the transaction is expected within four months.

Euvia Media AG is a management and investment holding company for transaction television. It operates the interactive entertainment channels 9Live, Germanys first quiz channel, and sonnenklar TV, which specializes in travel sales. Euvia Media was the first operator in the German TV market to employ the transaction television business model, which relies mainly on viewer participation for funding. In 2004, Euvia Media generated revenues of EUR 102.4 million, and an EBITDA of EUR 28.2 (preliminary figures).

With Euvia Media, ProSiebenSat.1 Media AG will strengthen its portfolio with the addition of another successful company. The acquisition of the remainder of the company marks an important step toward our strategic goal of diversifying our income sources. With Euvia Media we intend to reinforce the Groups expansion in the growth market of transaction television. By fully consolidating Euvia Media we will significantly increase both revenues and profits for the ProSiebenSat.1 Group, said Guillaume de Posch, CEO of the ProSiebenSat.1 Group. Euvia Media owes its impressive success story to Christiane zu Salm and her management team. We are delighted that this innovative, dynamic company will belong entirely to the ProSiebenSat.1 Group.

Once Euvia Media has been integrated, the Group will have its own provider for various forms of interactive TV, such as call TV and T-commerce. The addition of Euvia Media to the ProSiebenSat.1 Group will reinforce the new Diversification segment, established by Germanys leading TV corporation last fall to diversify its income sources and expand into new lines of business. The ProSiebenSat.1 Group generated some 7 percent of its revenues from non-television advertising in 2004. That percentage is expected to double by 2007/2008.

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