ProSiebenSat.1 TV Deutschland GmbH: Market Shares in January

Unterföhring, February 1, 2013. In January the German TV station family of the ProSiebenSat.1 Group - SAT.1, ProSieben, kabel eins, sixx and SAT.1 Gold* - captured a combined audience share of 25.8 percent. The TV stations in detail: In January 2013 SAT.1 reached a market share of 9.1 percent, ProSieben 10.3, kabel eins 5.4 and sixx 1.0 percent.

*SAT.1 Gold was launched on the 17th of January 2013 as the newest channel of the ProSiebenSat.1 Group. The market share of the first free-to-air private television station for an audience between 49 and 64 years is not rated yet.

Basis: All television households in Germany (Integrated TV Panel Germany + EU). Source: ©AGF in cooperation with GfK/DAP / TV Scope / ProSiebenSat.1 TV Deutschland Research Operation & Strategy
Survey Date: 01.02.2013 (provisionally weighted: 28.-31.01.2013) Contact:
ProSiebenSat.1 TV Deutschland GmbH
Corporate Communications
Dagmar Brandau
Phone: 089-9507-2185
Dagmar.Brandau@ProSiebenSat1.com

SEITENANFANG

15 minutes of awareness

15 minutes of prime-time airtime for Joko Winterscheidt and Klaas Heufer-Umlauf, who won their show "Joko & Klaas vs. ProSieben" against the most famous ProSieben station faces.

Charlotte Potts

»We want to rethink news programs.«

A 60-person in-house newsroom has been established for ProSieben, SAT.1, Kabel Eins and all digital platforms. This will be bundled alongside the existing magazine editorial teams under the umbrella of the Seven.One Entertainment Group.

»Joyn is a guarantor for local video«

Viewers are increasingly consuming video content digitally, but high-quality marketing environments in the streaming space have so far been few and far between.