ProSiebenSat.1 TV Deutschland: Market shares in April 2012

Unterföhring, May 1, 2012. The German TV station family of the ProSiebenSat.1 Group (SAT.1, ProSieben, kabel eins, and sixx) captured a combined audience share of 29.8% in April 2012, marking a gain of 0.9 percentage points over their audience share in the same month last year (April 2011: 28.9%) and a gain of 0.8 percentage points in comparison to the previous month (March 2012: 29.0%). One highlight in April: With a 30.9% market share, ProSiebenSat.1 TV Deutschland GmbH achieved the most successful Easter program since 12 years! Thereby the four TV stations were well ahead of the Mediengruppe RTL Deutschland from Good Friday to Easter Monday by 5.7 percentage points. And for the monthly comparison they had an increase in 2.3 percentage points (RTL, Vox, Super RTL, n-tv: 6.-9.4. - 25.2%/ April 2012 - 27%.5%). Jürgen Hörner, CEO of ProSiebenSat.1 TV Deutschland: "Our four stations have won in April 2012 in comparison to the previous year. We want to continue this positive development in May. I especially cannot wait for sixx 2nd Birthday on May 7th, and of course the Champions League Finale at home in Munich on May 19th in SAT.1" The TV stations in detail: SAT.1 attracted an audience share of 10.9% in April 2012, ProSieben 12.0 %, kabel eins 6.0% and sixx 0.9%. Basis: all TV households in Germany (D+EU)
Source: AGF/GfK TV research / TV Scope / ProSiebenSat.1 TV Deutschland Audience Research
Prepared on: 04/01/2012 (preliminary weighted: 04/27-04/30/2012)
Unless otherwise noted, all figures refer to the segment of viewers ages 14-49.
Calculation of the Easter holidays daily values (Good Friday-Easter Monday): Summation of the station groups with prior rounding to one decimal place. Contact:
ProSiebenSat.1 TV Deutschland GmbH
Corporate Communications
Susanne Lang
Phone: 089-9507-1183
Susanne.Lang@ProSiebenSat1.com

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