ProSiebenSat.1 TV Deutschland secures John de Mol’s successful program series “The Voice of” for ProSieben
Unterföhring, 2 April 2011.
Spectacular program deal: ProSiebenSat.1 TV Deutschland secures the
rights to John de Mol's successful show "The Voice of". The first
season of "The Voice of Holland" that started in September 2010
immediately became the best rated talent show ever in The
Netherlands. "The Voice of" is a show about real talent. It
is a search for the best voice. Appearances do not count. The idea
of "The Voice" is not to see, but to listen.
Four famous and credible musicians search for the
best voices in Germany and will mentor these singers to become
artists with a longlasting career. The show's innovative format
features three stages of competition and its blind audition process
sets it apart from every other talent show in the world. ProSieben
will broadcast "The Voice of Germany" beginning in the fall. The
German series is a co-production between Talpa and Schwarzkopff TV;
Talpa Media Group holds the international rights.
The success of "The Voice
of"
In 2010 "The Voice of Holland" was the television
hit of the year in Holland. With market shares of up to 54% in the
age 20-49 target group and 59% for young women between the ages of
20 and 34, "The Voice of Holland" was not only the most-watched
primetime television show, but also the most successful talent
contest ever in the country, with viewing figures that far exceeded
those for "The X Factor", "Dutch Idol", "Popstars", and "Holland's
Got Talent".
The philosophy behind "The Voice
of"
"The Voice of Germany" searches for real artists
with unique vocal abilities for a lasting career in the music
industry. The show introduces a completely new dimension to music
talent shows: In the first phase, the "Blind Auditions," the talent
will need to stand out solely by virtue of their voices. Backed by
a live band they perform in front of four celebrity coaches who sit
with their backs to the stage and only evaluate the contestants
based on their voice. The coaches are successful artists in their
own right with years of experience in the music industry, and they
will share their extensive knowledge and experience with the
contestants.
After the coaches have selected a contestant for
their team will they actually be able to see that person. If more
than one coach wants to select the same contestant, that contestant
will get to choose their mentor. In the second phase, the "Battle
Round," the contestants within each team sing against each other in
one-on-one duals, after which one of them is eliminated. In the
third phase singers perform live to vie for votes. At the end
viewers decide, who will be awarded the title of "The Voice" and
the chance to launch a successful career in the music
industry.
Andreas Bartl, John de Mol, Jürgen Hörner,
and Karsten Roeder comment on "The Voice of
Germany"
Andreas Bartl, TV Deutschland CEO of the
ProSiebenSat.1 Group: "'The Voice of Holland' was the television
event of 2010 in Holland. With this new singing contest show, John
de Mol has again shown his unique sense for creating hit shows. I
am happy that we were able to secure 'The Voice of Germany' for our
network."
John de Mol, owner of the Talpa Media Group and
creator and developer of the show: "'The Voice of Germany' is not a
showcase for freaks or wanna-be stars. We are not looking for
16-year-olds who think they are the next Justin Timberlake but
can't hold a tune. Only the best of the best will make it to the
blind auditions. You might say that 'The Voice of Germany' begins
where 'Idols' leaves off."
Jürgen Hörner, Managing Director for ProSieben:
"'The Voice of Germany' is a perfect fit for ProSieben. With this
hit franchise ProSieben will set new standards in Germany and will
further expand its range of talent shows. For the very first time
in a music contest, the only thing that counts is the contestants'
voice - without exception."
Karsten Roeder, Managing Director for Schwarzkopff
TV: "With 'The Voice of Germany' we look forward to bringing a
completely new and outstanding show to German television. 'The
Voice of Germany' will be a life-changing experience for the best
contestants and will completely enthrall the
viewers."
For questions:
ProSiebenSat.1 TV Deutschland GmbH
Communications Entertainment
Frank Wolkenhauer
Tel. +49 [89] 9507-1158
Frank.Wolkenhauer@ProSiebenSat1.com