Ratings: ProSiebenSat.1 Family of Stations Continues Path of Success

Munich, July 1, 2005. The stations of the ProSiebenSat.1 Group continue on their path of success with viewers. The family of stations was able to expand its market share by 3.7 percentage points to 30,7 percent, in spite of the successful Confederations Cup broadcasts on ARD and ZDF. Thus the Group achieved its best June result in four years (2004: 27.0%; 2003: 27.9%; 2002: 25.4%). On a quarterly and half-yearly comparison basis the Group scored significant increases as well.

Once more, Sat.1 was among the big winners in June. With a market share of 12.5 percent, the station achieved its best June ratings in six years. Compared with the previous month, Sat.1 was able to add 1.9 percentage points (2004: 10.6%). Once again, the improv comedy show Schillerstraße (up to 22.0%) and the soap opera That's life (up to 23.3 percent) contributed significantly to this success.

ProSieben reached 11.9 percent among the 14 to 49 age group in June. Compared with June 2004, the station was able to add 0.7 percentage points. The new reality soap opera Sarah & Marc in Love and Stefan Raabs TV total Stock Car Crash Challenge commanded high market shares of 23.9 and 24.5 percent, respectively. In addition, ProSieben once again scored big with its two US-produced premium series Lost (up to 18.4%) and Desperate Housewives (up to 21.1%).

kabel eins was likewise able to significantly expand its market share compared with June 2004. Adding 0.8 percentage points, the station reached 5.5 percent in June (2004: 4.7%). The K1 Magazin achieved 9.3 percent, its highest ratings since May 2000. Other successes were the classic Dirty Harry II (11.7%) and Crime Friday on kabel eins, where series such as Without a Trace (up to 8.9%) regularly saw high ratings.

In June, N24 not only clearly outperformed its competitor n-tv (0.6%) but also scored its best June ratings ever since the stations inception, with a market share of 0.8 percent. Compared with the previous year, the news channel was able to add 0.3 percentage points (2004: 0.5%).

Second Quarter 2005: ProSiebenSat.1 Group gains 2.3 percentage points
The ProSiebenSat.1 Group is also concluding the second quarter with peak values. From April until June 2005, Sat.1, ProSieben, kabel eins and N24 achieved a joint market share of 30.9 percent. This is equivalent to an increase of 2.3 percentage points in comparison with the second quarter of the previous year. Also, in the quarterly figures, the family of broadcasters achieved its best results in four years (2004: 28.6%; 2003: 28.9%; 2002: 27.4%).

Sat.1 also presented itself as a clear winner here. The Berlin broadcaster improved its result in comparison with the previous years quarter by 1.6 percentage points to 12.6 percent (2004: 11.0%). No other German broadcaster was able to improve its result so significantly. For example, the broadcaster achieved high market shares with the live transmissions of the UEFA Champions League games (up to 28.9%, FC Bayern München - FC Chelsea London) or its own productions of fiction, such as the TV movie Das Gespenst von Canterville (26.1%).

ProSieben improved in the second quarter of 2005 by 0.2 percentage points to 12.1 percent (2004: 11.9%). The broadcaster profited from its excellent supply of feature films and achieved high viewer market shares with first-class movies and blockbusters. The greatest successes included Men in Black II (32.3%), Star Wars: Episode II (29.5%), Star Wars: Episode I (25.0%) or Kick it like Beckham (23.1%). Also, the series Desperate Housewives (up to 23.1%) and Lost (up to 20.2%) were favorites with viewers.

kabel eins increased its market share during the second quarter of 2005 by 0.2 percentage points to 5.4 percent in comparison with the same period the previous year (2004: 5.2%). Successes during the second quarter included Der Name der Rose (9.8%), Hot Shots 2 (9.4%) or the US series Without a Trace (up to 10.0%).

N24 gained a significant 0.3 percentage points in the second quarter of 2005 (2004: 0.5%), thereby lying 0.2 percentage points ahead of its competitor, n-tv (2005: 0.6%).

Half-year 2005 round up: ProSiebenSat.1 Group gains 1.0 percentage points
The half-yearly figures are also very presentable. During the first six months of the current year, Sat.1, ProSieben, kabel eins and N24 jountly gained 1.0 percentage points, taking them to 30.5 percent (2004: 29.5%).

With 12.2 percent, Sat.1 achieved an increase of 0.6 percentage points (2004: 11.6%). In addition to the UEFA Champions League, Sat.1 was aided in this significant rating gain by films and series such as Shrek (23.7%), Edel & Starck (up to 20.8%) or Ein Zwilling ist nicht genug (20.2%).

ProSieben achieved 12.1 percent (2004: 12.2%). During the first six months, the top favorites included Spiderman (36.8%) and Signs (29.4%).

kabel eins increased its market share by 0.3 percentage points to 5.5 percent (2004: 5.2%) and achieved high quota values with Highlander (10.9%) or Eine Frage der Ehre (11.1%).

N24 improved by 0.2 percentage points to 0.7 percent (2004: 0.5%) and is therefore in lead to competitor n-tv also on a half-yearly basis.

RTL and RTL II to give up market shares in quarterly and half-yearly comparison

In June, RTL achieved a market share of 15.6 percent. (2004: 14.7%). Vox reached 6.3 percent (2004: 5.2%) in June, Super RTL reached 2.6 percent (2004: 2.4%). n-tv achieved 0.6 percent (2004: 0.5%). RTL II achieved 6.5 percent (2004: 7.3%).

In a quarterly comparison, RTL lost 0.1 percentage points (2004: 16.3%). During the first six months of the current year RTL achieved 16.0 percent. Thus it lost 1.1 percentage points (2004: 17.1%). Vox achieved a market share of 6.2 percent during the second quarter and 6.4 percent in the first half of the financial year 2005 (2004: 5.5%; 5.2%). Super RTL reached 2.5 percent and 2.6 percent respectively (2004: 2.4%; 2.5%). n-tv achieved in each case 0.6 percent (2004: 0.5%; 0.5%). RTL II posted 6.4 percent in the second quarter, 1.2 percentage points less than in the previous year. In the first six months RTL II reached 6.7 percent and lost 0.9 percentage points compared to the first half of 2004.

All ratings for viewers 14-49, unless otherwise noted. Basis: All televivions households Germany + EU, partially preliminary data. Source: GfK, pc/tv, SevenOne Media

Contact:
Stefanie Prinz
ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-1199
Fax +49 [89] 95 07-1159

EMail: Stefanie.Prinz@ProSiebenSat1.com

TV Analysis