Red Arrow Entertainment Group acquires majority interest in Belgian production company Sultan Sushi
Munich, March 8, 2010. Red Arrow Entertainment Group today announced the
51% acquisition of Sultan Sushi, a leading Belgian TV production house.
Managed by its co-founders and 49% shareholders, Johan Tuyaerts (CEO),
Caroline Vergauwen (CFO) and Jan Keersmaekers (COO), Sultan Sushi has
long-established relationships with all major Belgian broadcasters. The
companys production credits include Fata Morgana, Huizenjacht (House
Hunt), the daily celebrity magazine What a life! and a new childrens mystery
drama series for VRT. It has sold its formats to territories around the world,
including Belgium, the Netherlands, Germany, Scandinavia and South Africa. In
addition, Sultan Sushi has successfully diversified into corporate marketing and
events, counting KLM-Air France, Bridgestone and Nextel among some of its key
clients. The worldwide sale of Sultan Sushis formats will be managed by
SevenOne International.
Red Arrows Group Managing Director, Jan Frouman, commented: This deal
isnt merely an addition to our production portfolio and geographic reach. It also
puts us in partnership with an outstanding management team with a proven track
record for creative success throughout the Belgian market. We expect Sultan
Sushi to play a key role in our growth plans as an independent producer.
Sultan Sushis CEO, Johan Tuyaerts, said: We are delighted to become part of
the Red Arrow Group. As creative format producers, we are looking forward to
widening our creative horizon and working together with Red Arrow on exciting
new ideas and strategies. In joining the Group, we have also chosen to step up
our expansion plans and benefit from the backing of a strong international
content producer.
About Red Arrow Entertainment Group
Launched in January 2010 as a ProSiebenSat.1 Group company, Red Arrow
combines a dynamic and growing group of international television production
companies with powerful creative partnerships, a talent agency and a leading
program distribution house.
Alongside Sultan Sushi, Red Arrow Group production companies include
Producers at Work, Magic Flight Film and Redseven Entertainment,
accompanied by talent agency Redseven Artists. These represent the first steps
behind a strategy to expand the Groups production footprint both across and
outside Europe.
Red Arrows international reach is anchored by the strength of its worldwide
distribution company, SevenOne International. Since its launch in 2004,
SevenOne International has sold programming to more than 150 countries, and
established cooperations with a wide array of independent producers.
For more information about Red Arrow Entertainment Group, please visit
www.redarrow.tv
About Sultan Sushi
Founded in 2003, Sultan Sushi focuses on the development and production of
home-made reality, drama series, lifestyle and children´s formats with
international potential. The company has also leveraged its creative skills and
production experience to include in its portfolio promotional and corporate films
and events.
The Sultan Sushi brand is synonymous with three basic values - fresh ideas,
smart value and craftsmanship - which have brought the company fantastic
results: Fata Morgana became one of the most popular shows in Flanders,
House Hunt has attracted a strong following on VT4, Recipe Roots is an
original and titillating quest for the roots of an internationally known dish, and
GO IV on Ketnet is a classic for adventurous kids. In addition, Sultan Sushi has
produced promotional and corporate films for Neckermann, the GEA Group and
Sony Music, and organized events for Thomas Cook Belgium, EMC Europe and
USG, among others.
For more information about Sultan Sushi, please visit www.sultansushi.beContact:
Julian Geist
Corporate spokesperson
ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-11 51
Fax +49 [89] 95 07-911 51
Email:
Julian.Geist@ProSiebenSat1.com
Press release online:
www.ProSiebenSat1.com
Marie Fabiunke
International Communications
ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Tel. +49 [89] 95 07-11 65
Fax +49 [89] 95 07-911 65
Email:
Marie.Fabiunke@ProSiebenSat1.com