Red Arrow Entertainment Group acquires majority interest in Israeli-based “July August Productions”

Munich, May 10, 2012.  Red Arrow Entertainment Group today announced the acquisition of a majority shareholding in July August Productions, a tier-one Israeli production company with demonstrated excellence in original format development, scripted series and feature films for major channels and prime-time slots. Production and distribution highlights include the game show "Still Standing" (2-season top performance on Channel 10; sold to US network NBC and Chinese Jiangsu Broadcasting with stellar ratings) and award-winning drama series "The 'A' Word" (2 seasons picked up by Keshet). The deal represents a key strategic move into a TV market well known for local creativity and global export appeal across genres. July August is led by Managing Directors Lisa Shiloach and Eilon Ratzkovsky, both highly respected and successful players in the Israeli TV and film industry. Lisa's 20 years' experience incorporates TV production, including dramas, entertainment programs, game shows, documentaries, and the development of original TV formats such as "Still Standing" and "The Frame". Eilon is credited with some of the most successful films and drama series produced in Israel, achieving international rewards for "The Band's Visit", "The 'A' Word", "Champagne Spy", the Israeli version of "The Office", and many others. Company founder Jasmine Group, a leading international media company specializing in VOD, multi-channel TV, production, post-production, video games and internet, continues to be a significant minority shareholder in July August. Red Arrow and Jasmine will partner to drive July August's growth and expansion. Jan Frouman, Group Managing Director of Red Arrow, said: "We have long viewed Israel as a strategically compelling content market - and we're certainly not alone in that view.  But, as with any market, finding the right people is everything. With July August and Jasmine, we've teamed up with the best of the best. These guys are stars, and we are thrilled to call them our partners." Yossi Uzrad, Founder & President of Jasmine Group, added: "We are very proud to join forces with the Red Arrow Group. In the past few months, we have become closely acquainted with the management team and I believe that, together with their creative and innovative strengths, we can take July August to a higher level. This partnership will not only enable the company to maintain its position in Israel as one of the leading production companies, but also open up further opportunities in the international market." About Red Arrow Entertainment Group
Launched in January 2010 as a ProSiebenSat.1 Group company, Red Arrow combines a dynamic and growing group of 17 TV production companies spanning 9 countries, with powerful creative partnerships, including Dick de Rijk ("You Deserve It"; "Deal or No Deal") and Genetic Entertainment ("Home Sweet Hotel"; "Don't Panic"), and a leading programme distribution house. For more information about Red Arrow Entertainment Group, please visit: www.redarrow.tv
For further information about July August Productions, please visit: www.july-august.com Contact: Stefanie Prinz
Corporate Communications
ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-11 99
Fax +49 [89] 95 07-911 99
E-mail: Stefanie.Prinz@ProSiebenSat1.com www.ProSiebenSat1.com