Red Arrow Entertainment Group acquires majority interest in NERD

Munich, May 10, 2012. Red Arrow Entertainment Group today announced the acquisition of a majority shareholding in UK production company NERD TV. NERD was founded in 2010 by industry-leading executives Jago Lee and John Farrar. They rapidly built an impressive reputation for creativity under the Chairmanship of Charlie Parsons, whose company, Charlie Parsons Creative, made the founding investment. NERD specialises in factual entertainment and factual formats for the UK and international markets. Previously, Farrar and Lee ran teams at more than half a dozen UK independent production companies, including Tiger Aspect, Talkback Thames, Raw and Diverse. The company has a number of ongoing projects, including a major order from Discovery Networks and development deals in the UK, US, Germany and France. NERD joins a dynamic and growing group of 17 production companies under the Red Arrow Group umbrella, among them leading UK entertainment producer CPL Productions. NERD's formats and finished shows will be distributed by Red Arrow's global sales company, SevenOne International. Red Arrow UK Managing Directors, Joel Denton and James Baker, will oversee NERD's future plans with Baker taking over as Chairman of the company. Group Managing Director of Red Arrow, Jan Frouman, said: "We didn't have to spend much time with Jago and John to realize that they are exceptionally talented creators and producers. Their ideas are fresh, forward-thinking and exactly what we were looking for to round out our UK presence. We couldn't be more pleased about getting this deal done." Charlie Parsons, whose company Charlie Parsons Creative specialises in finding and nurturing media talent, said: "I'm delighted that my first TV production company investment has paid off. John and Jago are very talented and I've enjoyed working with them. It proves when you create the right team, you can really go places." NERD founders Farrar and Lee added: "We feel we've found a perfect match for the company in Red Arrow's youthful, ambitious team with their strong emphasis on creativity and quality, and their intelligence-driven approach to distribution." About Red Arrow Entertainment Group
Launched in January 2010 as a ProSiebenSat.1 Group company, Red Arrow combines a dynamic and growing group of 17 TV production companies spanning 9 countries, and leading programme distribution house SevenOne International. For more information about Red Arrow Entertainment Group, please visit: www.redarrow.tv
For more information about NERD, please visit: www.nerdsite.co.uk Contact: Stefanie Prinz
Corporate Communications
ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-11 99
Fax +49 [89] 95 07-911 99
E-mail: Stefanie.Prinz@ProSiebenSat1.com www.ProSiebenSat1.com

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