Red Arrow Entertainment Group’s Snowman Productions expands into Norway

Munich, February 13, 2012. Red Arrow's Scandinavian production arm, Snowman Productions, is rolling out its Nordic network to Oslo. This follows Snowman's launch in Stockholm in August 2010 and rapid expansion to Copenhagen at the start of 2011. Snowman Productions CEO, Pontus Gårdinger, has put together a tier-one team of production and creative executives. Peter Blanck, Managing Director, was previously Executive Producer at Viasat Broadcasting ("Special Unit", "Mad about the House", "Robinson"). Magnus Vatn, Creative Director, joins from Nordisk Film TV as Head of Reality / Executive Producer ("Farmer Wants a Wife", "Don't Tell the Bride", "71 Degrees North"). Kristoffer Reinsfelt Arnesen, Head of Entertainment, was recently Executive Producer at Monster Entertainment ("Showman", "Take Me Out", "Comedians at Work"). Pontus Gårdinger, Nordic CEO Snowman Productions, said: "Since Snowman was launched little more than a year ago, our clear ambition has been to gain a foothold across all Scandinavian markets. The launch of Snowman Norway is a key part of the puzzle and I couldn't be happier." Peter Blanck, Managing Director, Snowman Productions Norway, added: "We are delighted to be building the Snowman network in Norway. With access to hit international formats, alongside a strong focus on own developed content, I am confident that we will be perceived as a fresh breeze to the Norwegian TV production industry. We have gathered an exciting team with the expertise and creative drive to deliver quality TV - and for many years to come." About Red Arrow Entertainment Group Launched in January 2010 as a ProSiebenSat.1 Group company, Red Arrow combines a dynamic and growing group of 14 TV production companies spanning 9 countries, with powerful creative partnerships, including Dick de Rijk ("You Deserve It"; "Deal or No Deal") and Genetic Entertainment ("Home Sweet Hotel"; "Don't Panic"), and a leading program distribution house. For more information about Red Arrow Entertainment Group, please visit: www.redarrow.tv For more information about Snowman Productions, please visit www.snowmanproductions.tv Contact: Stefanie Prinz
Corporate Communications
ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-11 99
Fax +49 [89] 95 07-911 99
E-mail: Stefanie.Prinz@ProSiebenSat1.com www.ProSiebenSat1.com

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