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Datum:
03.02.2015
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Red Arrow International: "Birth Day" celebrations for Sweden and the Netherlands

Munich, February 4, 2015. Sweden and the Netherlands have secured the rights to Red Arrow International's factual series "Birth Day". SVT in Sweden and VPRO in the Netherlands have both bought this ambitious series which follows the emotional journey of new parents and their babies in different cultures around the world. Produced by Sultan Sushi for Eén in association with Red Arrow International, the series premiere in Belgium proved a success for Eén, gaining a market share of up to 29% across the season. The series is due to go on air on VPRO on May 24, 2015. Tim Gerhartz, Senior Sales Manager UK, Scandinavia, Benelux says "With its unique approach and intimate setting, 'Birth Day' is a fascinating look at what new life means in different cultures across the world. I'm delighted that its universal themes are resonating with international broadcasters." About "Birth Day"
364,501 children are born every day: 5 per second, 300 per minute. Having kids is a universal theme but differs from country to country. Each episode of "Birth Day" takes place in different parts of the world as well-known journalist and photographer Lieve Blancquaert accompanies families and establishes a deep connection with mothers of newborns. Through introducing the audience to the environment surrounding the children's upbringings, "Birth Day" offers an intimate portrait of family life, culture and life on Earth - from the delivery room to the homes of the newborns. Red Arrow International
Red Arrow International is a leading worldwide programming sales-house with a broad selection of scripted, factual and format titles from Red Arrow's global portfolio of production companies, outstanding third-party creators and digital-content partners. In addition, Red Arrow International is a prolific co-producer and provides substantial production financing to a wide array of highly acclaimed scripted and non-scripted projects. Recent global highlights include: "Bosch" (Amazon), "Lilyhammer" (Netflix); "Betty White's Off Their Rockers" (NBC), and "The Taste" (ABC). With offices in Munich, Los Angeles and Hong Kong, the company has a global reach and distributes content to over 180 territories around the world. Led by Henrik Pabst, Red Arrow International is part of Red Arrow Entertainment Group, which also includes 13 production companies across 7 countries; Los Angeles based MCN, Collective Digital Studios; and creative partnerships and joint ventures with STV, Screenz, Sync Media and United Artists Media Group (Mark Burnett / Hearst). Red Arrow Entertainment Group is a wholly owned subsidiary of the ProSiebenSat.1 Group, one of Europe's leading media groups. Contact: ProSiebenSat.1 Group
Susanne Brieu
Medienallee 7
D-85774 Unterföhring
Phone  +49 [89] 95 07-1137
Fax      +49 [89] 95 07-91137
Email:  Susanne.Brieu@ProSiebenSat1.com Red Arrow International
Paul Raven
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-2320
Fax    +49 [89] 95 07-2321
Email: Paul.Raven@redarrowinternational.tv Press release online:
www.redarrowinternational.tv

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